Marketing Public Relations Executive

Title: PR & Marketing Executive

Type: Full-Time Job

Location: Kala Ghoda, Mumbai

Salary: Rs 3,00,000-4,00,000 Per Annum [Rs. 25,000-33,000 in-hand per month]

About Us:

SDS by KUSHAL SHAH is a Luxury Menswear Label specializing in Prêt, Couture and Bespoke. Our fashion house lays focus on maintaining an edgy mix between luxury & style while sticking to our brand's DNA.

Our parent company, SHEETAL, boasts a legacy of 50+ years in the Fashion Retail Industry and has been the incubator for renowned designers such as Hemant Trivedi, Manish Malhotra, and Aki Narula, who began their careers at SDS before launching their own labels.

Job Description:

1. Manage all external communications, negotiations, and collaborations for various purposes.
2. Co-ordinate collaborations with stylists, influencers, celebrities, media, and NGOs.
3. Responsible for all in-house content: copywriting, emailers, press kits/releases, SEO-optimised blogs etc.
4. Systematic research of the fashion industry, stylists, and our competitors for brand positioning.
5. Oversee the work of Performance Marketing & SEO that is done by freelancers.
6. Compile weekly and monthly reports on sourcing outcomes, store walk-ins, SEO outcomes and ads.
7. Help manage events such as trunk shows, in-store events, photoshoots, and fashion shows.

Skills required:

• Excellent communication and time management skills.
• Ability to work independently and as part of a team.
• Proficient with SEO-optimised content writing, Google Sheets, Canva & ChatGPT.
• Preferred prior experience in: PR, Marketing, or Digital Marketing