About Us
At Machine Maker, we believe that every manufacturer has a story worth telling. As India's leading media platform for the manufacturing sector, we celebrate innovation, resilience, and the human spirit behind machines. We are expanding our footprint and looking for passionate professionals who can represent us in regional markets and engage directly with the industry.
Role Overview
The Marketing & Outreach Executive will be the face of Machine Maker in a designated industrial region. This role involves active outreach to manufacturers, creating compelling content, and organizing impactful on-ground and online engagements. You will serve as both a storyteller and a brand ambassador, helping us build deeper connections with India's manufacturing ecosystem.
Location: Delhi NCR
Key Responsibilities
- Regional Outreach & Interview Coordination
- Identify and connect with manufacturers, SMEs, and industry leaders in the assigned region.
- Schedule and coordinate interviews, site visits, and content development sessions at their facilities.
- Network with a wide audience and develop opportunities for business proposals.
- Content Creation (Audio-Visual & Written)
- Conduct in-depth interviews and develop insightful content in the form of articles, audio snippets, and video stories.
- Actively work for networking and developing relationships with industry associations, foreign chambers and manufacturing influencers, and engineering colleges.
- Developing content for the print edition of Machine Maker
- Collaborate with the content and production team to ensure quality storytelling.
- Social Media Storytelling
- Promote published stories through various social media platforms with engaging, region-specific content.
- Create short reels, quote cards, and live sessions as required.
- Audience Engagement & Market Insights
- Interact with the local manufacturing community to understand pain points and emerging trends.
- Share feedback and insights with the central marketing and sales teams to develop relevant campaigns and offerings.
- Brand Representation & Correspondence
- Act as the Regional Correspondent and represent Machine Maker at exhibitions, open houses, and media interactions.
- Maintain consistent communication and uphold brand values in all regional outreach activities.
- Workshops & PR Campaigns
- Initiate and coordinate PR community jam sessions, storytelling workshops, and influencer gatherings at industrial parks and co-working hubs.
- Develop outreach blueprints and engage with local industry associations and chambers.
- Editorial Story Writing
- Craft compelling manufacturing narratives for print, online features, and social media.
- Ensure all stories align with Machine Maker's editorial tone and ethical standards.
- Event Coverage
- Attend and cover press conferences, product launches, factory inaugurations, and expos at national and international levels.
- Produce timely stories and social updates from events.
Qualifications & Skills
- Bachelor's degree in Mass Communication, Marketing, Journalism, or related fields.
- 13 years of experience in marketing, journalism, PR, or B2B outreach (freshers with strong portfolios are welcome).
- Strong storytelling and interviewing skills both written and on-camera.
- Basic knowledge of video/audio content creation is a plus.
- Excellent command over English (regional language fluency is an advantage).
- Proficient in using LinkedIn, Instagram, and YouTube for business outreach.
- Willingness to travel within the assigned region and occasionally across India/internationally.
- Proactive, self-motivated, and passionate about the manufacturing industry.
