Cialfo is a leading platform connecting students, higher education institutions, and counselors through technology-driven solutions. Launched in 2017 with a mission to make education accessible to 100 million students, Cialfo provides a range of mobile and web solutions to students, K-12 institutions, and higher education institutions. We're one of the fastest-growing tech startups in the region, consistently charting new heights!
About This Role
We are a team of passionate people focused on making the world accessible through education. We're seeking a
Marketing Operations Manager to join our Central Marketing team and take ownership of maintaining marketing systems and internal operations. This role supports campaign tracking, asset organization, budget documentation, and cross-functional coordination.
You will ensure that our marketing infrastructure remains up-to-date, well-organized, and aligned with team needsenabling faster execution and greater visibility across the organization.
What You Will Be Doing
Marketing Automation & CRM Management
- Manage and optimize HubSpot CRM, including workflows, lifecycle stages, lead scoring, and campaign attribution.
- Build and maintain marketing automation workflows to improve lead nurturing and engagement.
- Implement and monitor campaign tracking, ensuring accurate data capture across channels.
Data Management & Integration
- Maintain clean, structured, and reliable marketing data within HubSpot and Airtable.
- Manage data syncs and integrations between marketing platforms, CRM, and internal systems.
- Conduct regular audits to identify and resolve data inconsistencies or duplication.
Campaign Operations
- Support marketing teams in campaign setup, tracking, and performance monitoring.
- Ensure correct tagging, UTMs, and attribution logic are implemented across campaigns.
- Create scalable processes that allow faster campaign execution.
Reporting & Insights
- Build dashboards and reports to track pipeline contribution, campaign performance, and funnel metrics.
- Partner with marketing and sales teams to improve lead lifecycle visibility and conversion tracking.
- Translate data insights into recommendations for campaign optimization.
Process Optimization
- Continuously improve marketing operations workflows and documentation.
- Identify opportunities to automate repetitive tasks and improve efficiency across the marketing team.
AI & Process Innovation
- Explore and implement AI-driven tools to improve marketing efficiency, campaign optimization, and workflow automation.
- Identify opportunities where AI can enhance lead qualification, segmentation, reporting, and campaign personalization.
- Work with the marketing team to integrate AI-assisted workflows within the marketing tech stack.
Qualifications
About You
- Bachelor's degree in Marketing, Operations, Business, or a related field
Experience & Skills
- 5+ years of experience in marketing operations, project coordination, or systems support
- Skilled in Excel, Airtable, Notion, Microsoft 365, or similar tools
- Strong organizational skills with exceptional attention to detail
- Comfortable managing timelines, documentation, and structured data
- Bonus: Experience using HubSpot
Qualities
- You are a process-driven problem solver
- You work well behind the scenes to enable seamless execution
- You are highly organized and proactive
- You enjoy managing structured systems and documentation
- You're a collaborative team player with strong follow-through
