Marketing Operations Lead

Company Description

Aimlay is a global educational and writing support service platform dedicated to empowering working professionals and experiential learners. We offer a range of courses from Matriculation to PhD, partnering with renowned universities to provide accessible and flexible education. Our unique programs recognize and validate real-world experiences, enabling diverse learners to achieve academic and professional growth. With over a decade of experience, our dedicated team supports PhD aspirants worldwide, fostering a vibrant community of researchers and lifelong learners. Headquartered in Delhi with global counseling centers, Aimlay is committed to promoting accessible and equitable education.

Role Description

This full-time, on-site role located in New Delhi is for a Marketing Operations Lead. The role involves strategizing and implementing marketing campaigns, optimizing processes to enhance operational efficiency, and supporting lead generation initiatives. Responsibilities include analyzing marketing data, developing marketing automation workflows, collaborating with cross-functional teams to improve campaign performance, and ensuring smooth execution of marketing strategies to achieve business objectives.

Qualifications- Minimum 5 years of experience

• Expertise in Marketing Strategy, Campaign Management, and Marketing Automation
• Proficiency in Data Analysis, Marketing Performance Metrics, and Analytics Tools
• Strong experience with Lead Generation, Zoho CRM Systems, and Customer Data Management
• Excellent skills in Team Collaboration, Strategic Planning, and Project Management
• Proven ability to optimize operational processes for efficient marketing execution
• Strong verbal and written communication skills
• Bachelor's or Master's degree in Marketing, Business Administration, or a related field
• Experience in recruitment or education sectors is a plus

Interested candidates can share their resume on: [Confidential Information] or call directly on: 9289550058

Regards

Surbhi Jain