MARKETING & OPERATIONS EXECUTIVE

Position Overview

The Marketing & Operations Executive will support the day-to-day marketing, social media, customer engagement, inventory management, booth operations, order fulfilment, and event activities of Yumi Basics.

The role requires someone who is hands-on, organised, proactive, detail-oriented, and comfortable supporting both online and offline business operations.

Key Responsibilities

1. Social Media Management

• Manage and maintain Yumi Basics social media platforms.
• Plan, create and publish engaging content including posts, Stories, Reels and TikTok videos.
• Ensure content is consistent with the brand image and current promotions.
• Monitor social media trends and identify opportunities to improve engagement.
• Assist with content planning and scheduling.
• Capture behind-the-scenes, product, lifestyle and event content when required.

2. Customer Engagement & DM Management

• Manage and respond to customer enquiries through Instagram, TikTok and other relevant platforms.
• Respond to DMs, comments and enquiries promptly and professionally.
• Assist customers with product information, availability, orders and general enquiries.
• Follow up with potential customers where required.
• Escalate customer issues or complaints to Management when necessary.

3. TikTok Live Administration

• Be available to support Yumi Basics TikTok Live sessions as an Admin when required.
• Monitor Live comments and assist with customer enquiries.
• Help manage comments, product enquiries and customer engagement during Live sessions.
• Support the Live Host with product information and operational matters.
• Assist in ensuring each Live session runs smoothly and professionally.

4. Booth & Retail Operations

• Assist with setting up and packing down Yumi Basics booths, pop-ups and events.
• Be present and actively assist during booth and event days as required.
• Welcome customers and provide product information.
• Assist with sales, product display, stock arrangement and customer service.
• Ensure the booth is kept clean, organised and presentable throughout the event.
• Assist with stock counting before, during and after events.

5. Inventory Management

• Maintain accurate records of all Yumi Basics inventory and stock levels.
• Conduct regular stock counts and inventory checks.
• Monitor incoming and outgoing stock and update inventory records accordingly.
• Receive, check and organise new stock deliveries.
• Ensure products are properly labelled, stored and arranged.
• Monitor stock levels and highlight low-stock, fast-moving or slow-moving items to Management.
• Identify and report missing, damaged, defective or mismatched stock immediately.
• Assist with stock reconciliation and investigate inventory discrepancies.
• Ensure stock is properly allocated for events, booths, online orders and promotional activities.
• Assist Management with inventory planning and stock replenishment.
• Maintain an organised stockroom and ensure products can be located easily.
• Support stock-taking exercises and periodic inventory audits.
• Ensure inventory information is kept accurate and up to date at all times.

6. Order Fulfilment & Packing

• Pack customer orders accurately and efficiently.
• Prepare parcels for courier collection or delivery.
• Check products, quantities and order details before packing.
• Ensure products are packed securely and appropriately.
• Assist with stock organisation and inventory management.
• Monitor and maintain adequate packing materials and supplies.
• Report any stock or order discrepancies to Management.

7. Event Planning & Coordination

• Assist Management in planning upcoming events, pop-ups, bazaars and promotional activities.
• Research potential events, venues and collaboration opportunities.
• Assist with event preparation, logistics and scheduling.
• Coordinate event requirements such as booth setup, stock, marketing materials and manpower.
• Maintain an event calendar and track important deadlines.
• Assist during events from setup through to tear-down.
• Ensure sufficient stock is prepared and transported for each event.

8. General Marketing & Operations Support

• Support promotional campaigns, product launches and sales activities.
• Assist with marketing and operational projects assigned by Management.
• Identify areas where processes, customer experience and daily operations can be improved.
• Work closely with Management and other team members to ensure smooth business operations.
• Perform other reasonable duties as assigned based on the Company's business needs.

Requirements

• Experience in social media management, content creation, retail, inventory, events or customer service is preferred.
• Familiar with Instagram, TikTok and social media trends.
• Good communication and customer service skills.
• Strong attention to detail, particularly when handling stock and orders.
• Organised, responsible and able to manage multiple tasks.
• Proactive and willing to take initiative.
• Comfortable working at booths, events and outside the usual office/showroom environment.
• Able to support TikTok Live sessions and event periods when required.
• Able to work independently while also functioning well within a team.
• Interest in fashion, beauty, lifestyle or retail is an advantage.

Key Qualities

The ideal candidate should be:

• Hands-on and proactive
• Organised and detail-oriented
• Creative and social-media savvy
• Customer-focused
• Responsible when handling company stock and products
• Comfortable working under pressure
• Flexible with event and Live schedules
• Willing to support both marketing and operational tasks
• Able to multitask and prioritise effectively

Working Environment

This is a hands-on role involving both online and offline responsibilities. The employee may be required to work at the showroom, stockroom, booths, events, pop-ups and other locations depending on business requirements.

The role may require availability outside regular working hours for TikTok Live sessions, events, launches and promotional activities, with scheduling arranged by Management where applicable.