Marketing Manager

Experience - 5+ Years

Location: Gurugram / Hybrid

Experience Needed: Minimum 6 years in B2B marketing for IT, technology, or consulting services.

The Role

We are looking for a strategic and hands-on Growth Marketing Manager to drive brand building and demand generation for Worxwide's B2B services across the US and UK.

The ideal candidate will have experience marketing services such as Salesforce CRM Consulting, Account-Based Marketing (ABM), UX Design, AI Agents, and Go-to-Market (GTM) services. You will own top-of-the-funnel marketing, build brand visibility, execute account-based campaigns, and scale demand generation to generate qualified business opportunities.

The Responsibilities

• Brand Building: Strengthen Worxwide's brand positioning and thought leadership among CXOs and business decision-makers.
• Demand Generation: Plan and execute multi-channel campaigns to generate awareness, engagement, and qualified leads in the US and UK. Generate minimum 15-20 SQLs per month and 50 MQls per month.
• Account-Based Marketing: Develop and execute ABM campaigns, including target account selection, buyer persona mapping, personalized outreach, and account engagement.
• Content & SEO: Drive content creation, thought leadership, SEO, blogs, case studies, whitepapers, and LinkedIn content.
• Digital Marketing: Manage LinkedIn campaigns, paid advertising, email marketing, and other digital channels.
• Campaigns & Events: Execute webinars, virtual events, and integrated campaigns to engage target buyers.
• Sales Alignment: Work with leadership and sales teams to align marketing initiatives with business priorities and pipeline goals.
• Performance & Optimization: Track campaign performance, lead generation, account engagement, and marketing ROI.

The Must-Haves

• Minimum 6 years of B2B marketing experience in IT services, technology consulting, or professional services.
• Experience marketing similar B2B services, such as Salesforce CRM consulting, ABM, UX Design, AI Agents, or GTM services.
• Strong hands-on experience in Account-Based Marketing (ABM) and targeted B2B campaigns.
• Proven track record of scaling demand generation in the US and UK markets.
• Hands-on expertise in content marketing, SEO, LinkedIn marketing, and multi-channel digital campaigns.
• Strong communication, analytical, and execution skills, with a focus on brand growth and qualified lead generation.