Marketing Manager - Workspace / Co-Working

Marketing Manager – Workspace / Co-Working

Key Responsibilities

• Manage daily operations of the coworking/flexible workspace.
• Generate new business through B2B/B2C sales, lead generation, and local networking.
• Handle enquiries, conduct workspace tours, and convert prospects into members.
• Achieve monthly sales, revenue, occupancy, and membership targets.
• Manage existing clients/members and ensure high customer satisfaction and retention.
• Develop relationships with corporates, startups, SMEs, freelancers, and local businesses.
• Plan and execute local marketing campaigns, events, networking activities, and promotions.
• Manage leads and sales pipeline through CRM/MIS and provide regular reports.
• Coordinate with vendors for housekeeping, security, maintenance, internet, utilities, etc.
• Handle client onboarding, agreements, renewals, billing coordination, and collections follow-up.
• Monitor competitor pricing, market trends, and local business opportunities.
• Coordinate with central teams such as Finance, HR, Marketing, and Operations.
• Resolve member concerns and ensure smooth day-to-day workspace experience.

Must-Have Skills

• Experience in coworking / commercial real estate / workspace / hospitality / serviced office operations.
• Strong sales and business development experience.
• Lead generation, client acquisition, negotiation, and conversion skills.
• Customer relationship and account management.
• Strong communication and presentation skills.
• Team/vendor management.
• Good knowledge of MS Excel, PowerPoint, CRM/MIS reporting.
• Ability to achieve revenue and occupancy targets.

Good-to-Have

• Experience with brands such as coworking/flexible workspace operators.
• Knowledge of commercial leasing or real estate sales.
• Digital/local marketing experience.
• Experience handling corporate clients.
• Knowledge of CRM and sales analytics.

Suitable Job Titles

Depending on the seniority, companies may use:

• Coworking Space Manager
• Workspace Manager – Sales & Operations
• Community Manager – Coworking
• Center Manager – Coworking
• Workspace Sales Manager
• Center Sales & Operations Manager
• Business Center Manager
• Flexible Workspace Manager