Marketing Manager

Job description

Job title-Marketing Manager Reports toCEO

Job purpose

As part of the corporate team you will be responsible for planning, developing implementing and delivering the Organizations marketing strategies (online & offline), Branding & branding communications, Marketing communication, Corporate communication, Public Relations, events and Brand Image.

Duties and responsibilities

To lead a team and deliver the companys goals and objectives in Digital Marketing, lead generations, Communications, Public Relations, Branding & Events.

• Enquiry Generation through online/offline marketing, working through channel partner, corporates & through existing client engagement.
• Responsible for creating, implementing and measuring the success of:-
• Comprehensive marketing, communications and public relations program that will enhance the Organizations image and position within the marketplace and the general public, and facilitate internal and external communications; and, all Organization marketing, communications and public relations activities and materials including publications, media relations, client acquisition and so forth.

Digital Marketing

• Plan & Execute all web, SEO/SEM, marketing database, email, social media & display advertising campaigns.
• Design, build and maintain our social media presence
• Measure & report performance of all digital marketing campaigns and assess against goals .
• Identify trends and insights and optimize spend performance based on the insights.
• Brainstorm new and creative growth strategies.
• Plan, execute and measure experiments and conversion tests.
• Collaborate with internal team to create landing page and optimize user experience.
• Utilize strong analytical ability to evaluate end to end customer experience across multiple channels and customer touch points.
• Instrument conversion points and optimize user funnels.
• Collaborate with agencies and other vendor partners.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
• Ensure articulation of Organizations desired image and position, assure consistent communication of image and position throughout the Organization, and assure communication of image and position to all constituencies, both internal and external.
• Responsible for editorial direction, design, production and distribution of all Organization publications.
• Coordinate media interest in the Organization and ensure regular contact with target media and appropriate response to media requests.
• Act as the Organizations representative with the media.
• Coordinate the appearance of all Organization print and electronic materials such as letterhead, use of logo, brochures, etc.
• Develop, coordinate and oversee programs, technical assistance and resource materials to assist chapters in the marketing, communications and positioning of their activities.

Planning and budgeting

• Develop short- and long-term plans and budgets for the marketing/communications/ public relations program and its activities, monitor progress, assure adherence and evaluate performance.
• Recommend & implement short- and long-term Organization goals and objectives
• Develop, implement and monitor systems and procedures necessary to the smooth operation of the marketing/communications/public relations function.
• Keep informed of developments in the fields of marketing, communications and public relations, not-for-profit management and governance, [and the specific business of the Organization and use this information to help the Organization operate with initiative and innovation.

Organizational strategy

• Work with senior staff, other staff and volunteers to:
• develop and maintain a strategic perspective -- based on marketplace and constituent needs and satisfaction -- in organizational direction, program and services, and decision-making; and,
• ensure the overall health and vitality of the Organization.
• Help make sure that the Organizations philosophy, mission and vision are pertinent and practiced throughout the organization.
• Develop and coordinate means to seek regular input from the Organizations key constituencies regarding the quality of programs and services and the Organizations relevance.

Qualifications

• Masters/Bachelors Computer Sciences, Masters Marketing from reputed universities. Certified courses technical & non-technical on core competency subject matters relevant to the field of expertise.

Working conditions

The ideal candidate is a seasoned intelligent professional with experience in b2b & b2c marketing on all India basis. The candidate needs to have demonstratable leadership, and management skills and capable of delivering in demanding market conditions.

Skill requirements

• Help formulate and administer policies to ensure the integrity of the Organization.
• Act as an internal consultant to bring attention and solutions to institutional priorities. Exceptional leadership skills.
• Responsible for the achievement of marketing/communications/public relations mission, goals and financial objectives. Ensure that evaluation systems are in place related to these goals and objectives and report progress to the Executive Director and Board.
• Provide counsel to chapters on marketing, communications and public relations.
• Ensure that the Organization regularly conducts relevant market research and coordinate and oversee this activity. Monitor trends.
• Lead projects as assigned, such as cause-related marketing and special events

Experience

• 9 - 14 years in Marketing Industry.

Location - Chennai/ HO.

RoleHead/VP/GM-MarketingIndustry TypeOtherFunctional AreaMarketing, Advertising, MR, PR, Media PlanningEmployment TypeFull Time, PermanentRole CategorySenior ManagementEducationUG :B.Sc in ComputersPG :MBA/PGDM in Marketing

RoleHead/VP/GM/ Mgr-Online/Digital Marketing

Industry TypeAdvertising, PR, MR, Event Management

Functional AreaMarketing, Advertising, MR, PR, Media Planning

Employment TypeFull Time, Permanent

Role CategorySenior Management

Education

UG :B.Sc in Computers

Key Skills

Public RelationsStrategic Marketing PlanningInternet MarketingOnline MarketingDigital MarketingSEMMarketing Communication PlanningSocial Media MarketingSearch Engine MarketingSEOBranding