Marketing Manager

Job Description – Marketing Manager

Location: Noida – Sector 125

Work Mode: Work From Office (WFO)

Working Days: 5 Days a Week

About the Role

We are looking for a dynamic and creative Marketing Manager who can drive end-to-end marketing initiatives across branding, communication, digital marketing, and lead generation. The ideal candidate should be capable of building impactful campaigns, creating compelling brand narratives, and delivering measurable business outcomes through strategic marketing efforts.

Key Responsibilities

• Lead end-to-end marketing, branding, communication, and lead generation initiatives across digital and offline channels.
• Develop and execute integrated marketing strategies to enhance brand awareness, customer acquisition, engagement, and business growth.
• Plan, manage, and optimize multi-channel marketing campaigns, ensuring alignment with business objectives and target audience needs.
• Write, review, and approve high-quality marketing content for brochures, websites, email campaigns, social media, presentations, advertisements, and other brand assets.
• Maintain consistency in brand messaging, visual identity, and tone of voice across all communication channels.
• Collaborate with internal stakeholders, creative teams, agencies, and external partners to deliver high-impact campaigns within timelines.
• Analyze campaign performance using marketing analytics and data-driven insights to optimize ROI and improve future initiatives.
• Conduct market research, monitor industry trends, customer behavior, and competitor activities to identify new marketing opportunities.
• Manage marketing budgets effectively while maximizing campaign performance and business impact.
• Drive innovation by introducing new marketing ideas, tools, and best practices to strengthen the brand's market presence.

Desired Candidate Profile

• Bachelor's or Master's degree in Marketing, Business Administration, Communications, or a related field.
• 4–8 years of experience in brand marketing, growth marketing, digital marketing, or integrated marketing.
• Strong understanding of digital marketing channels including SEO, SEM, social media, performance marketing, email marketing, and content marketing.
• Excellent copywriting, communication, and storytelling skills.
• Hands-on experience with marketing analytics tools and campaign performance tracking.
• Ability to manage multiple projects in a fast-paced environment with strong stakeholder management skills.
• Highly creative, data-driven, and result-oriented with strong problem-solving abilities.

Preferred Industry Experience

Candidates with prior experience in high-growth consumer brands, e-commerce, D2C, food-tech, quick commerce, or consumer internet companies will be preferred.