Marketing Manager - University Services

About the Company

At StudyIn, we believe that the right guidance has the power to change lives. As the world's most trusted higher education specialist, we've helped over 1.3 million students access study opportunities since 2006, placing them at top universities across the UK, USA, Canada, Australia, New Zealand, Ireland, and Dubai. Our global team of 500+ professionals spans 40+ countries worldwide, offering expert counselling, admissions support, visa guidance, and university partnerships.

Role Purpose

We are looking for a sharp, data-driven and execution-focused Marketing Manager to strengthen and scale the University Marketing function at StudyIn.

The role will be responsible for improving the quality, performance and consistency of university marketing campaigns across markets. This includes campaigns delivered as part of paid university marketing packages, as well as dedicated marketing support for partner universities where StudyIn wants to drive focused student interest, applications or enrolments.

The role will help prioritise university marketing activity based on commercial relevance, student demand, campaign performance and partner value.

The person will oversee University Marketing campaign delivery, strengthen reporting and insights, and ensure that all activity remains commercially relevant, client-ready and aligned with StudyIn's growth priorities.

This role requires someone who can combine campaign execution discipline, strong content judgement, data analytics, stakeholder management and team leadership.

Key Responsibilities

1. University Marketing Campaign Management

Manage the planning, execution and performance review of university marketing campaigns across key channels, including:

● Email marketing

● Social media campaigns

● Paid social campaigns

● Website banners

● Retargeting campaigns

● Newsletters

● Webinars, masterclasses and university-led student engagement campaigns

Ensure campaigns are executed on time, with strong attention to quality, accuracy, messaging, audience relevance and brand alignment.

Review campaign briefs, content, captions, creative messaging, landing pages and campaign setup to ensure they are suitable for the intended audience and campaign objective.

2. Management of University Marketing Packages

Oversee the execution and quality of marketing packages sold to university clients. Ensure each package is delivered as per agreed scope, timelines and service expectations.

Work closely with the University Marketing Services team to understand client expectations, campaign objectives and priority markets.

Ensure monthly and annual package reports are accurate, clear, visually strong, client-ready and supported by meaningful strategic insights.

Identify opportunities to improve the perceived value of university marketing packages through better campaign recommendations, sharper reporting and stronger performance storytelling.

3. Dedicated Campaigns for Partner Universities

Support the consolidation of all university marketing activity within the University Marketing team.

Identify partner universities that would benefit from dedicated StudyIn-led marketing campaigns based on:

● Application potential

● Destination demand

● Intake timelines

● University offers, scholarships or waivers

● Market-level student interest

● Historical relationship and strategic partner value

● Potential benefit to both StudyIn and the partner university

Recommend campaign themes, propositions and offers that are likely to create student interest and support business outcomes, such as application fee waivers, scholarships, priority admissions, course-specific demand, employability outcomes, location advantages, intake urgency or exclusive university offers.

Assess how each campaign can support lead generation, student engagement, application uplift, enrolment potential and partner relationship strengthening.

4. Data Analytics and Performance Optimisation

Analyse campaign performance across channels and identify what works best by market, audience, destination, university and campaign type.

Use data to recommend improvements across:

● Email subject lines, open rates, click rates and enquiry conversion

● Social media captions, engagement, reach and click-throughs

● Paid social targeting, CPL, lead quality and conversion trends

● Banner placement, impressions, clicks and enquiry contribution

● Retargeting performance and audience behaviour

● Webinar or masterclass registrations, attendance and follow-up outcomes

Translate data into clear recommendations for campaign improvement rather than just reporting numbers.

Build a clear view of which channels, messages, offers and campaign formats deliver stronger outcomes, and use these learnings to guide future campaign planning and optimisation.

5. Reporting, Insights and Outputs

Own the quality of monthly and annual university marketing reports. Ensure all reports are accurate, structured, visually clear and suitable for senior stakeholders and university clients.

Review dashboards, charts, tables, summaries and recommendations before reports are shared externally.

Ensure reports go beyond activity updates by clearly explaining performance movement, key learnings, optimisation opportunities and recommended next steps for the university.

Move reporting from activity-based updates to outcome-oriented performance narratives.

6. Content, Messaging and Creative Quality

Guide the quality and effectiveness of campaign messaging across social captions, newsletters/emails, banners, paid ads and other university marketing assets.

Ensure campaign content is clear, student-focused, market-relevant and aligned with the university's positioning, campaign objective and target audience.

Review and guide the team on campaign propositions, social hooks, email subject lines, newsletter content, creative copy, calls to action and market-specific messaging.

Work with the creative team to ensure campaign assets are visually appealing, brand-aligned, audience-relevant and suitable for the intended channel.

7. Team Management and Quality Assurance

Manage and guide the University Marketing executives responsible for campaign execution and reporting.

Provide day-to-day direction, review key deliverables and support the team in building strong campaign planning, execution and reporting discipline.

Set clear ways of working across:

● Campaign planning and timelines

● Brief reviews and approvals

● Campaign QA and approval processes

● Review standards for key deliverables

● Ownership of deliverables

● Stakeholder responsiveness

Build a structured review process to ensure university marketing outputs are consistent, high-quality and aligned with agreed campaign objectives.

Coach team members on campaign thinking, content judgement, data interpretation and stakeholder management.

8. Stakeholder Management

Work closely with internal and regional teams to ensure university marketing campaigns are planned, executed and reported effectively across direct and franchise markets.

Key stakeholders will include:

● University Marketing Services teams to understand client commitments, package inclusions and campaign priorities

● Direct markets and franchises to coordinate local campaign execution, market inputs and student-facing amplification

● Website team to manage banners, landing pages, featured course placements and campaign visibility on relevant pages

● Paid media team / agency to align campaign objectives, targeting, budgets, performance tracking and optimisation

● Creative team to support the development and delivery of campaign assets.

● CRM / HubSpot teams to ensure accurate lead tracking, workflows, campaign attribution and reporting

The role will act as the central owner for university marketing execution quality, ensuring that priorities, timelines and stakeholder expectations are managed effectively.

9. Tracking, Measurement and Marketing Operations

Ensure all university marketing campaigns are set up with the right tracking, measurement and reporting framework before they go live.

Work closely with internal teams to ensure UTMs, landing pages, CRM fields, marketing automation workflows and campaign dashboards are correctly configured.

Identify and resolve gaps in tracking, attribution or reporting that may affect data accuracy.

Ensure campaign data is reliable, consistent and ready to support reporting and decision-making.

Experience Required

● 5–7 years of experience in digital marketing, campaign management, marketing operations or performance marketing

● Prior experience managing campaigns across email, paid social, social media, website and retargeting channels

● Experience managing or supervising a small team

● Experience working with senior internal stakeholders or external clients

● Experience in education, study abroad, higher education, edtech or international student recruitment would be preferred but is not mandatory