Marketing Manager

Job Description

We are looking for a Marketing Manager to join our team

Roles and Responsibilities

• Drive the entire inbound marketing efforts towards setting up demand generation engine for the business 
• Drive revenue growth through marketing channels
• Work with Inside sales team to deliver consistent business growth
• Enhance the web properties of the company while ensuring optimum SEO and SEM effort towards discoverability
• Set up a social media strategy for the brand with a disproportionate effort towards developing a compelling LinkedIn presence and outreach
• Would be responsible for ensuring sustained thought leadership for the company in the performance engineering category by creating a strong content management engine 
• Plan and deliver successful webinars every quarter
• Drive Video Marketing - Solution / Products showcase, Demo, Testimonial and Case Studies
• Create customer presentations and contribute in building key proposals
• Build Community/s
• Branding / Messaging: Define and refine messaging for the ICP (Ideal Customer Profile)
• Generate value through Event marketing
• Would be expected to lead all communication effort including internal communication, public relations and analyst relations
• Account Base Marketing .
• Apart from India should be well versed with marketing in South Asia and UAE markets
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Skills and Qualifications

• Ideal candidate would come with 10-12 years of experience, preferably in the business-to-business IT Services category
• Would have extensive knowledge of digital marketing and communication with adequate experience in marketing automation tools like HubSpot, marketo, Pardot, Zoho CRM etc.
• Extensive lead gen experience through digital channels
• High attention to detail and ability to manage multiple, competing priorities simultaneously
• Enjoy getting your hands dirty in day-to-day tasks and working in ambiguous environments where you must wear many hats.
• CTC:Upto 30 LPA