Marketing Manager

Company Description SKHDY CLOTHING PVT. LTD. is a women's apparel company specializing in ethnic wear, western wear, office wear, active wear, and loungewear designed for the Indian market. The company focuses on combining style, comfort, and quality to meet the diverse wardrobe needs of modern Indian women. With a broad product range, SKHDY CLOTHING serves customers across different occasions and lifestyles. Team members collaborate closely across design, production, and marketing to strengthen the brand's presence in a competitive fashion landscape.
Role Description The Marketing Manager role is a full-time, on-site position based in Gurugram. The Marketing Manager will plan and execute marketing campaigns to promote the company's product lines across digital and offline channels. Daily responsibilities include developing brand and product positioning, managing social media and content calendars, coordinating with design and sales teams, and analyzing campaign performance. The role also involves overseeing promotional events, managing relationships with agencies and partners, and monitoring market trends and competitor activities to refine marketing strategies. The Marketing Manager will be accountable for driving brand awareness, customer engagement, and measurable growth in sales.
Qualifications

• Strong marketing strategy and campaign management skills, with the ability to plan and execute integrated marketing initiatives.
• Experience in digital marketing, including social media management, performance marketing, and basic analytics (e.g., Google Analytics, campaign dashboards).
• Brand management and content development skills, including copywriting for marketing materials, product descriptions, and promotional content.
• Proficiency in market research and consumer insights, with the ability to interpret data and translate findings into actionable marketing plans.
• Excellent communication, collaboration, and stakeholder management skills to work effectively with cross-functional teams and external partners.
• Strong organizational and project management abilities, with attention to detail and the capacity to handle multiple campaigns simultaneously.
• Experience in fashion, apparel, or retail marketing is highly desirable.
• Bachelor's degree in Marketing, Business, Communications, or a related field; advanced certifications in digital marketing or brand management are an advantage.