Develop and Execute Marketing Plans: Create and implement comprehensive marketing plans tailored to the local market, with a strong focus on digital strategies such as SEO, PPC, email marketing, and social media campaigns.
Online Presence Management: Manage and optimize the workshop's digital footprint, including the website and social media accounts to maximize local visibility and generate leads.
Content Creation: Collaborate with content teams (or create content directly) to produce high-quality, branded marketing materials, such as blog posts, social media updates, and service-specific web copy.
Campaign Analysis & Optimization: Monitor and analyse campaign performance metrics (e.g., website traffic, conversion rates, customer acquisition costs) to assess effectiveness, identify market trends, and refine marketing strategies.
Customer Relationship Management: Implement customer retention programs and ensure excellent customer service is reflected in all marketing communications. This includes managing customer reviews and implementing post-service follow-ups.
Budget Management: Manage the marketing budget efficiently, allocating resources to the most effective channels and tracking ROI.
Collaboration: Act as a liaison with external marketing agencies and internal teams, such as service advisors and workshop managers, to ensure consistent messaging and alignment of marketing efforts with operational goals.
Requirements
Qualifications & Skills
Education: A bachelor's degree in Marketing, Business Administration, or a related field is preferred.
Experience : Proven experience in digital marketing, preferably within the automotive industry or a related service-based business.
Technical Skills: Proficiency in digital marketing tools (Google Analytics, SEO platforms, social media management tools) and automotive/workshop management software is beneficial.
Soft Skills: Strong analytical, communication, interpersonal, and project management skills are essential for collaborating with teams and engaging customers effectively.
