Marketing Manager
Sanat Kumar Mishra (Proprietor of HireXpert)- Posted a month ago
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Job Description
Position: Manager - Healthcare Promotions (CONGOT)
Location: KIMSHEALTH, Trivandrum
Reporting To: Head - Healthcare Promotions
Education: MBA / Post Graduation
Experience: 7+ years in Healthcare Marketing
Age Limit: Up to 60 years
Salary : Upto 18 LPA(Depends upon the skills and experience)
Role Purpose
Drive marketing, referral generation, patient acquisition, and revenue growth across Cardiac Sciences, Orthopaedics, Neurosciences, Gastrosciences, Oncology, and Organ Transplantation (CONGOT).
Key Responsibilities
- Strategy & Campaigns: Develop specialty marketing strategies and lead digital, offline, and community campaigns.
- Referral & Doctor Engagement: Build relationships with regional referral doctors, organize CMEs, and execute doctor engagement programs.
- Transplant Marketing: Promote transplant services (Liver, Kidney, Heart, Lung), showcase clinical capabilities, engage medical travel facilitators, and explore funding sources.
- Performance Marketing: Manage lead generation, branding, digital content, and track ROI/revenue metrics against marketing efforts.
Key Performance Indicators (KPIs)
- Patient Volume Growth
- Referral Doctor Engagement
- Increase in Organ Transplantation
- Revenue Growth across CONGOT
INTERESTED CANDIDATES CAN SHARE THEIR UPDATED RESUME ON 7848959655
Master OF Business Administration (M.B.A)
More Info
Key Skills
Specialty Healthcare Marketing
Patient Acquisition
Organ Transplantation Marketing
Content Marketing & Branding
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