Marketing Manager SaaS Products

We're Hiring: Marketing Manager SaaS Products

Location: Work From Home

Company: Transformez Infotech Private Limited

Experience: 3+ Years

About the Role:

We're looking for a results-driven Marketing Manager to lead demand generation, product marketing, and content strategy for our SaaS products. This role focuses on driving qualified leads, strengthening product positioning, and supporting revenue growth.

Key Responsibilities:

Demand Generation & Lead Acquisition

Execute multi-channel campaigns (email, paid ads, SEO/SEM, social, webinars)

Optimize lead funnel (MQL SQL) using tools like HubSpot/Marketo

Manage budgets and improve CPL & CAC

Product Marketing & Positioning

Develop messaging, value propositions, and positioning

Create sales collateral (decks, case studies, one-pagers)

Conduct market & competitor analysis

Content Marketing & Thought Leadership

Drive content strategy (blogs, whitepapers, videos, social)

Collaborate with SMEs to build high-value content

Manage editorial calendar

Sales Enablement & Alignment

Align marketing with sales targets

Support with qualified leads & nurture campaigns

Assist in product launches & GTM execution

Analytics & Reporting

Track KPIs (MQLs, SQLs, ROI, conversions)

Optimize campaigns using data insights

Report performance to leadership

Requirements:

3+ years in SaaS marketing (B2B preferred)

Strong experience in digital marketing & automation tools

Hands-on with CRM platforms (Salesforce/HubSpot)

Solid understanding of SaaS metrics (MRR, ARR, CAC, LTV)

Excellent communication & analytical skills

Good to Have:

ABM, CRO, PLG experience

Google Ads / HubSpot certifications

MBA or relevant advanced degree

What We Offer:

Competitive salary + performance bonuses

Flexible work environment

Health benefits

Learning & development support

High-impact, fast-paced culture

How to Apply:

Send your resume + portfolio to [Confidential Information]

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