Life Cycle Management
- You will be responsible for understanding customer needs and insights with help of market insights team
- You will own end to end ownership of managing Life cycle by building the brand architecture, Global / Local innovations, new patient segments, brand extension ideas, pill plus and consumerisation. Building Business case with growth scenario assessment.
- You will drive the growth projects along with CFTs and country teams to ensure sustainable brand growths.
Portfolio Maximization - Strategy
- You will support country teams to Evaluate and classify the product portfolio as Build, Milk, Exit.
- You will provide plan recommendations to country as well as monitor investment as per the strategy.
- You shall assess promotional effectiveness and suggest country teams accordingly
- You will be responsible to drive Cost optimisation - COGS / SCM overheads
Annual Brand Planning
- You shall work closely with country marketing teams to build differentiators / brand levers
- You shall work closely with analytics and in-sighting teams to develop strong and actionable insights for brand growth
- You shall work closely with country teams, SFE and digital marketing to deploy innovative GTM and access strategies.
- You shall ensure adherence to Brand plan process in terms of rigour and preparation
New Product Ideation & Portfolio Development
- You will drive understanding customer needs and current dis-satisfaction through primary research in chosen spaces to build meaningful and differentiated concepts
- You will lead screening internal & external data sources to arrive at potential ideas that could address the customer needs
- You will drive development of Business Strategy- analyze Competition landscape, Customer Journey and Insights, develop TPP, pricing, packaging, positioning - attribute analysis, value proposition, positioning concept check. Reasons to win.
New Product Launch Excellence
- You shallwork closely with the country brand team to build Go-To-Market strategy following the T-12 process of launch readiness. Build differentiators and the reasons to WIN.
- You shallwork closely with the country to drive T-12 launch readiness Process - Market Analysis, PESTLE, Segmentation, Targeting, Positioning, pricing, KOL Mapping, Distribution strategy, Brand Levers, Tactical planning, Marketing Mix and spend. Also build T+24 growth initiatives for new launches in collaboration with the country team
Marketing Excellence
- You are responsible for driving future growth plans by identifying the growth opportunities and developing the best of class tools, templates and processes to improve segmentation, targeting, positioning and communication
- You shall work closely with the L&D teams for capability building among the country teams to make them future ready
- You should have a good understanding of consumer communication, packaging and media to ensure excellence in consumer led brand growth
Business Understanding:
- You should have a sound understanding of Product Management - Process, Customer Journey and Insights, Positioning, Ideation to Launch, PLC Management, Sales and marketing effectiveness metrics
- You should lead the development and implementation - in collaboration with Business Analytics, Market Research, and Competitive & Scientific Intelligence - of a clear ROI-based approach to consumer marketing based on analytical models, insights and information leading to best-in-class consumer marketing practices across the organization
- 10+ years experience including Sales and Marketing
- MBA from reputed institute
- Experience in Brand Management, Strategic planning, Business analytics, TA knowledge, customer segmentation, New Product - Ideation to Launch is preferred
- Experience running successful projects including marketing campaigns
- Good knowledge of digital marketing, web analytics, Google Ad-words and creating digital campaigns
- Ability to think creatively and communicate the brand value proposition effectively
