Marketing Manager (realestate)

Key Responsibility Areas (KRAs)

1. Marketing Planning & Campaign Execution

• Plan and execute project-wise marketing campaigns (pre-launch, launch, sustenance).
• Align marketing initiatives with sales targets, inventory movement, and lead funnels.
• Ensure timely rollout across digital, print, OOH, and on-ground channels.
• Track campaign performance and optimize for effectiveness.

2. Events, Expos & Activations

• Lead execution of property expos, project launches, site events, and industry exhibitions.
• Manage end-to-end event execution including branding, logistics, vendors, and manpower.
• Ensure lead capture, CRM tagging, and post-event coordination with sales.
• Analyze ROI, lead quality, and conversions.

3. Digital Marketing & Agency Management

• Act as SPOC for creative, digital, and social media agencies.
• Approve content calendars, creatives, paid campaigns, and execution timelines.
• Monitor KPIs such as leads, CPL, engagement, and brand consistency.

4. OOH, Sponsorships & Brand Visibility

• Plan and execute OOH campaigns and city-level branding.
• Evaluate and manage sponsorships and brand partnerships with ROI focus.
• Execute local activations, roadshows, canopy activities, and site promotions.

5. Budget, Vendor & Sales Coordination

• Manage marketing budgets, vendor onboarding, negotiations, and cost control.
• Support sales teams with collaterals, site branding, CP meets, and promotions.
• Ensure marketing alignment with real-time sales priorities.

6. Reporting & Compliance

• Prepare monthly MIS, campaign reports, event summaries, and spend trackers.
• Ensure compliance with RERA, advertising norms, and internal brand guidelines.