Key Responsibilities
- Conceptualize & drive short, medium, and long-term marketing plans and business strategies for the African market.
- Responsible for analyzing internal and external data, conducting primary and secondary research, setting Brand Objectives, and Formulating Brand Strategies - Positioning, Segmentation, Targeting, Brand Mix, Action Plans.
- Responsible for ensuring Growth, Market Share as per the objectives defined. Analyzing the brands performance through internal and external data, identifying issues, validating the strategies, and implementing course corrections if required.
- Responsible for Budgeting and Sales Forecasting, Product History, Market Opportunity Analysis, Setting Financial Objectives (primary & IMS) for the Brands as per the division s needs, and preparing the promotional budget as per the marketing plan.
- Driving the implementation of the Strategy for Power and Focus Brands. Process summary of all marketing activities every month during the Brand Ops Meeting
- Conducting a market intelligence prescription audit to identify prescribers
- Responsible for new product launches and developing long-range planning
- Responsible for medical and marketing training for the field staff
- Maintaining Sales/Expense Ratio Marketing Tracker
- Coordination among various internal & external stakeholders e.g. Regulatory, Finance, Demand Planning, Logistics, and External vendors.
- Frequent field visits / KOL visits, franchise building, and competition updates. Train the sales team towards scientific promotion and campaign briefing.
Educational Qualifications & Experience:
Educational Qualifications:Bachelors in Science / Pharmacy; Master s Degree in Marketing / International Business
would be preferred.
Experience:A minimum of 9- 10 years of experience with at least 5 years of relevant experience in managing brand management for the African market.
