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Marketing Manager - Pharma - OTC / Nutritional Product
Job Description
Key Responsibilities
- Handle the marketing and PMT function for Pharma OTC, Nutritional, and Wellness product portfolios
- Plan and execute new product launches and drive lifecycle management of existing brands
- Develop and implement innovative and creative promotional strategies
- Design effective brand communication and promotional themes across multiple brands
- Plan and execute customer-oriented campaigns and special activities for priority products
- Design and manage campaign planning and special initiatives for Key Opinion Leaders
- Conduct monthly and quarterly brand reviews and monitor brand performance metrics
- Track campaign effectiveness and recommend corrective actions for brand growth
- Coordinate with sales, supply chain, regulatory, and other support functions for seamless execution of marketing strategies
Desired Candidate Profile
- Graduate in Pharmacy or Science with an MBA in Marketing
- 10 to 12 years of experience in Pharma Sales and Marketing, with 3 to 4 years as Group Product Manager or Marketing Manager
- Hands-on experience in handling Pharma OTC, Nutritional, and Wellness brands
- Proven capability in launching new products and strengthening established brands
- Highly organized, self-motivated, and creative with strong initiative-taking ability
- Excellent verbal and written communication skills
More Info
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About Company
Talent search & placements in pharmaceutical, nutraceuticals, OTC, bulk drugs, and chemical companies at all levels & across the functions. Services: Talent search & placements in all companies at all Levels. HR advisory services to companies on a retainer ship and case-to-case basis. Out of box hr initiatives to improve efficiency & productivity. Consultation on training & development. Innovative fun friendly & employee engagement activities to motivate and retain employees. Training solutions - external & inhouse. Result-oriented performance & potential appraisal systems and process overseas placements.