Marketing Manager(Organic & Content Growth)

Job Title: Marketing Manager(Organic & Content Growth)

Location: Laxmi Nagar Near Metro Station 

About Us

ICFM is one of India's growing financial education institutes focused on stock market training, career-oriented programs, and financial awareness. We are looking for a creative and growth-driven marketing professional who can help us build strong organic visibility, brand authority, and high-quality lead generation across digital platforms.

Role Overview

We are looking for a Growth Marketing Manager who understands how to build audience trust, improve organic reach, and create high-engagement educational content. This role is ideal for someone who has hands-on experience in SEO, content marketing, YouTube growth, social media branding, and organic lead generation.

Key Responsibilities

• Build and execute organic growth strategies across digital platforms

• Improve website traffic, keyword rankings, and lead generation through SEO

• Manage and grow YouTube, Instagram, LinkedIn, and Google Business Profiles

• Plan and create high-engagement finance and stock market-related content

• Coordinate webinars, student success stories, and testimonial campaigns

• Work closely with trainers/faculty for educational content planning

• Optimize local SEO and Google rankings for institute branches

• Monitor social media engagement and audience growth metrics

• Work with trainers/faculty for educational content creation

Required Skills

• Strong knowledge of SEO & Local SEO

• Experience in content marketing and organic growth strategies

• Understanding of YouTube growth and social media algorithms

• Instagram Reels & LinkedIn marketing knowledge

• Google Business Profile optimization experience

• Basic knowledge of Canva, Cap Cut, Premiere Pro, or similar tools

• Creative thinking with strong communication skills

• Understanding of audience engagement and lead conversion

Preferred Qualifications

• Experience in education, finance, or EdTech marketing(4-5 Years )

• WordPress website management knowledge

• Understanding of webinar promotions and WhatsApp marketing

• Portfolio or previous work samples preferred

Salary Range: 35-40K

Work Timings: 10am - 7pm