Position: Marketing Manager
Experience: 58 years
Location: Pune
Type: Full-time
About the Role
We are seeking a dynamic Marketing Manager to lead and execute both online and offline marketing initiatives. The ideal candidate will have a strong blend of digital marketing expertise and traditional marketing experience to build brand visibility, drive customer engagement, and generate leads across multiple channels.
Key Responsibilities
- Develop and execute integrated marketing strategies across digital platforms (SEO, SEM, social media, email, content, influencer campaigns) and offline channels (events, print, OOH, partnerships).
- Plan and manage marketing budgets, ensuring cost-effective campaigns with measurable ROI.
- Oversee brand positioning, messaging, and creative content across all channels.
- Manage and optimize paid campaigns (Google Ads, Meta, LinkedIn) to drive quality leads and conversions.
- Coordinate with sales teams to ensure marketing activities align with business objectives.
- Organize and promote offline events, exhibitions, and CSR campaigns for brand visibility.
- Monitor competitor activities and market trends to refine marketing strategies.
- Build partnerships with agencies, vendors, and media outlets for greater outreach.
- Analyze and report campaign performance using analytics tools, providing actionable insights.
- Lead and mentor a small marketing team, fostering creativity and accountability.
Requirements
- Bachelor's/Master's degree in Marketing, Business, or related field.
- 58 years of experience in integrated marketing (digital + offline).
- Strong knowledge of SEO, Google Ads, social media advertising, and marketing automation tools.
- Proven success in planning and executing offline campaigns (events, print, outdoor media).
- Excellent analytical, communication, and project management skills.
- Ability to work in a fast-paced environment and manage multiple priorities.
- Experience in CSR, sustainability, or social impact marketing will be an added advantage.
- Excellent Communications Skills in Marathi, Hindi, English and any other languages
What We Offer
- Opportunity to lead impactful marketing campaigns with both digital and grassroots reach.
- Exposure to innovative technologies and socially relevant projects.
- Competitive salary and performance-based incentives.
- A collaborative and purpose-driven work culture.
Send Your Resumes to [Confidential Information] with Subject as Position Applied For Marketing Manager (Online & Offline)
