Industry & Sector
A fast-growing player in the AI-enabled SaaS and enterprise technology sector, delivering software solutions and platform services to B2B customers across India and international markets. We build data-driven products that require integrated marketing to accelerate adoption, generate qualified demand, and strengthen brand presence.
Role Summary
We are seeking an Integrated Marketing Manager (offline + online) based in India for an on-site role to own end-to-end marketing execution across digital channels and offline activations. This role combines performance-driven digital campaigns with brand and field marketing to drive pipeline, customer engagement, and measurable business outcomes.
Role & Responsibilities
- Develop and execute integrated marketing plans that align digital performance and offline activation strategies to business goals.
- Plan, launch, and optimize paid media campaigns across search, social, and display to maximize ROI and lead quality.
- Lead offline initiativesevents, trade shows, customer workshops, and campus/field activationsincluding end-to-end logistics and on-ground execution.
- Manage agency and vendor relationships for creative, media buying, PR, and event production to deliver campaigns on time and on budget.
- Implement measurement frameworks; analyze campaign and channel performance, produce dashboards, and translate insights into optimization actions.
- Collaborate with Sales, Product, and Content teams to develop targeted messaging, nurture programs, and funnel progression strategies.
Skills & Qualifications
Must-Have
- Google Analytics 4
- Google Ads
- Meta Ads Manager
- HubSpot
- SEO
- Event Management
Preferred
- Adobe Creative Suite
- LinkedIn Ads
- Marketing Automation
Benefits & Culture Highlights
- Collaborative, high-impact environment where marketing leads directly influence product adoption and go-to-market outcomes.
- Opportunities for professional growth across digital performance, brand, and demand-generation functions.
- On-site role with regular cross-functional interaction and ownership of end-to-end campaign delivery.
How To Apply
If you are a results-oriented marketing leader who combines digital expertise with hands-on offline execution and enjoys driving measurable business outcomes, we'd love to hear from you. Please apply with your resume and a brief note on your most successful integrated campaign.
Skills: campaigns,performance marketing,canva,branding & identity marketing,seo,crm tools,hubspot,communication skills,brand management,google ads,offline marketing,integrated marketing,marketing strategy,linkedin ads,event marketing,retail,adobe creative suite,google,marketing automation,digital,fmcg
