Marketing Manager

Job description

Job Summary

We are seeking a strategic and results-driven Marketing Manager to lead the planning and execution of marketing initiatives that drive brand awareness, lead generation, and customer engagement. The ideal candidate will have a strong grasp of current marketing tools and strategies and be able to lead integrated campaigns from concept to execution.

Key Responsibilities

• Develop and implement comprehensive marketing strategies aligned with business goals.
• Plan and manage multi-channel campaigns to drive brand growth and ROI.
• Lead a team of marketing professionals, providing guidance, feedback, and support.
• Collaborate with cross-functional teams including Sales, Product, and Design.
• Analyse consumer behaviour, market trends, and competitor activity to inform strategies.
• Manage marketing budgets, ensuring cost-efficiency and high-impact delivery.
• Monitor campaign performance and generate regular performance reports.
• Oversee content creation for websites, blogs, social media, and advertising.
• Coordinate marketing efforts to support product launches, events, and promotions.
• Ensure brand consistency across all channels and touchpoints.

Qualifications & Skills

• Bachelors degree in Marketing, Business, Communications, or related field (MBA is a plus).
• Minimum 3 years of experience in marketing, preferably in a mid-level or coordinator role.
• Proven experience in developing and executing successful marketing campaigns.
• Strong leadership, communication, and project management skills.
• Proficiency in digital marketing tools (e.g., Google Ads, SEO, social media platforms).
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Excellent copywriting and editing skills.
• Creative thinker with a keen eye for detail.

Preferred Attributes

• Familiarity with CRM platforms and marketing automation tools.
• Strong network with media and advertising agencies.