Marketing Manager
Marketing Manager
NIIT SmartServe- Posted 11 hours ago
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Job Description
Role Responsibilities
- Directly drive metrics like Customer Acquisition, Search volumes, SOV, SOE and brand metrics such as Awareness, Consideration & Affinity
- Influence metrics like Revenue, Engagement and Retention
- Work on new ad campaigns with the creative agency
- Work with the media agency to schedule & execute media plans
- Evaluate campaign performance at a market / segment level
- Discussing new ideas, running pilots & driving growth
- Weekly reviews & monthly planning discussions with the leadership team
Key Skills & Competencies
- Experience in dealing with Creative & Media Agencies
- Experience in executing a 360-degree campaign
- Experience in building AOPs & Go-to-Market strategies for new products
- Understanding of digital marketing and the growth levers it can offer
- Advertising & Promotion spends management
- PR & Social Media knowledge
- Presentation skills
Education Qualification & Certification
- Any undergraduate degree
- MBA from a top-10 school (India or Global) preferred
Experience Range
- 8+ years
More Info
Key Skills
Advertising Promotion spends management
PR Social Media knowledge
Experience in building AOPs Go-to-Market strategies for new products
Understanding of digital marketing and the growth levers it can offer
Experience in dealing with Creative Media Agencies
Experience in executing a 360-degree campaign
About Company