Company Description Nephrocare India is a premier renal care institute located in the heart of Kolkata, founded and directed by Dr. Pratim Sengupta. The institute provides holistic treatment and support for a full spectrum of kidney-related conditions, including chronic and genetic kidney diseases, glomerular disorders, urological problems, and end-stage renal disease requiring dialysis or transplant. Nephrocare India offers state-of-the-art facilities, with in-house modern laboratory and diagnostic services (Carepath India), a pharmacy (Caremed India), and daycare surgeries such as dialysis access creation at affordable costs. The institute is equipped with advanced radiological diagnostic machinery and is known for comprehensive, cost-effective kidney care, complemented by a cafeteria serving renal-friendly cuisines and a pharmacy that provides genuine medicines at attractive discounts.
Role Description The Marketing Manager role is a full-time, on-site position based at Nephrocare India in Kolkata. The individual in this role will develop and execute marketing strategies to increase brand visibility, patient engagement, and service awareness across digital and offline channels. Day-to-day responsibilities include planning and managing campaigns, overseeing content creation for social media and print, coordinating with clinical and administrative teams, and analyzing market trends to identify growth opportunities. The Marketing Manager will handle budgeting for marketing activities, track performance metrics, and prepare reports to support data-driven decision making. This role also involves organizing events and outreach programs, strengthening community relationships, and ensuring consistent, patient-focused messaging aligned with Nephrocare India's mission and values.
Qualifications
- Ability to develop and implement marketing strategies, plans, and campaigns across digital and traditional channels.
- Experience in brand management, patient or customer engagement, and community outreach in healthcare or related sectors.
- Strong skills in content planning, social media management, and coordination with creative or agency partners.
- Proficiency in marketing analytics, performance tracking, and reporting to inform strategic decisions.
- Excellent communication, presentation, and interpersonal skills, with the ability to collaborate effectively with clinical and administrative teams.
- Bachelor's degree in Marketing, Business, Communications, or a related field; a postgraduate qualification is an advantage.
- Relevant experience in healthcare marketing or service-based industries; prior experience with hospital or clinic marketing is highly beneficial.
- Ability to work on-site in Kolkata, manage multiple projects, and adapt to a fast-paced, patient-centric environment.
