Company Description Neoteric Properties, founded in 1985 in Gwalior by civil engineer R.D. Gupta, has grown into the city's largest and most trusted real estate developer. With over 65 landmark projects and more than 6 million sq. ft. of residential and commercial spaces delivered, the company focuses on creating well-designed communities rather than just buildings. Neoteric Properties emphasizes innovation, quality, and sustainability, integrating eco-friendly design and modern construction into every development. The company has generated significant investor returns and earned the trust of over 10,000 families who live in its projects. As Neoteric continues to expand, it offers professionals the opportunity to contribute to impactful projects and vibrant living environments.
Role Description The Marketing Manager is a full-time, on-site role based in Gwalior. This role is responsible for planning and executing marketing strategies that promote Neoteric's residential and commercial projects, enhance brand visibility, and drive qualified leads. Day-to-day tasks include developing and managing campaigns across digital and traditional channels, coordinating with sales and project teams, overseeing content creation and promotional materials, and analyzing performance data to optimize marketing efforts. The Marketing Manager will collaborate with external agencies and vendors, manage marketing budgets and timelines, and ensure consistent brand messaging. This role also involves market research, competitor analysis, and organizing events or activations to strengthen community engagement and support project launches.
Qualifications
- Strong skills in marketing strategy, campaign planning, and brand management.
- Experience with digital marketing channels, including social media, SEO/SEM, and online advertising.
- Ability to develop and manage marketing content, collateral, and project-related communications.
- Proficiency in market research, data analysis, and reporting to inform marketing decisions.
- Excellent communication, presentation, and stakeholder management skills.
- Proven ability to coordinate cross-functional teams and external agencies.
- Bachelor's degree in Marketing, Business, Communications, or a related field; an MBA or equivalent postgraduate qualification is an advantage.
- Prior experience in real estate or property development marketing is preferred but not mandatory.
- Strong organizational skills, attention to detail, and the ability to manage multiple projects and deadlines on-site in Gwalior.
