Company Description
Nectar Fresh Foods started as a Khadi and Village Industries Board backed Women Entrepreneurial business, specializing in 100% pure & natural food products. The company is a major player and the largest supplier of honey in India, also offering a diversified range of products like fruit jams, coffee, chia, and vinegar. Nectar Fresh is certified by ISO, GMP, and various other quality standards, championing the empowerment and employment of rural communities.
Role Description
- Strategic Planning: Develop and execute marketing strategies to increase brand visibility and sales in the HoReCa segment.
- Market Analysis: Conduct market research to identify trends, customer needs, and competitive landscape in the HoReCa industry.
- Brand Activation: Plan and execute brand activations, promotional events, and trade marketing campaigns targeting hotels, restaurants, and cafs.
- B2B Partnerships: Build strong relationships with HoReCa clients, distributors, and key stakeholders to drive product placements and sales.
- Sales Support: Collaborate with the sales team to develop promotional strategies and customer engagement programs for the HoReCa channel.
- Digital & Traditional Marketing: Leverage digital marketing, influencer collaborations, and offline channels to enhance brand engagement.
- Performance Tracking: Monitor and analyze campaign effectiveness, sales impact, and customer feedback to optimize marketing efforts.
- Product Launches: Plan and execute new product introductions and promotional offers tailored for the HoReCa segment.
- Budget Management: Manage marketing budgets effectively, ensuring maximum ROI on campaigns and activities.
Key Requirements:
- Experience: 5+ years of marketing experience in the FMCG sector, with a strong focus on HoReCa.
- Education: Bachelor's/Master's degree in Marketing, Business, or a related field.
- Industry Knowledge: Strong understanding of the HoReCa ecosystem, foodservice industry, and B2B marketing strategies.
Skills:
- Excellent communication and negotiation skills.
- Proficiency in digital marketing and trade marketing strategies.
- Strong analytical and project management skills.
- Ability to work cross-functionally with sales, operations, and product teams.
- Network: Established connections within the HoReCa industry would be a plus.
- Flexibility: Willingness to travel as required.
Job Type: Full-time
Pay: 500,000 - 6,00,000 per year
Qualifications
- Marketing Strategy Development and Implementation
- Branding and Advertising Campaign Management
- Market Research and Consumer Behavior Analysis
- Digital Marketing and Social Media Management
- Excellent communication and interpersonal skills
- Ability to work in a fast-paced environment and meet deadlines
- Experience in the food industry or agriculture sector is a plus
- Bachelor's degree in Marketing, Business Administration, or related field
Industry
- Food and Beverage Manufacturing
Employment Type
