Marketing Manager

Key Responsibilities

1.Marketing Strategy

• Develop and execute annual and quarterly marketing plans aligned with business goals.
• Build brand awareness across target retail and technology markets.
• Identify new marketing opportunities and industry trends.
• Develop go-to-market strategies for new products and services.

2.Digital Marketing

·        Manage the company website and optimize SEO performance.

·        Plan and execute email marketing campaigns.

·        Manage social media platforms including LinkedIn, Facebook, YouTube, and X.

·        Drive lead generation through digital campaigns and paid advertising.

·        Monitor website traffic, campaign performance, and conversion metrics.

3.Brand Management

·        Ensure consistency of the MostEdge brand across all communications.

·        Develop marketing collateral and promotional materials.

·        Manage corporate branding, logos, templates, and visual identity.

4.Content Development

·        Create blogs, newsletters, white papers, videos, and marketing copy.

·        Coordinate customer testimonials and success stories.

·        Produce engaging multimedia content to improve brand visibility.

5.Event Management

·        Plan webinars, customer events, product demonstrations, and trade shows.

·        Coordinate participation in retail technology conferences and industry exhibitions.

·        Manage event promotions and post-event follow-ups.

 6.Sales Enablement

·        Support the Sales team with presentations, proposals, brochures, and campaigns.

·        Generate and nurture qualified marketing leads.

·        Develop account-based marketing initiatives for strategic customers.

7.Market Research

·        Analyse competitors, customer needs, and industry trends.

·        Conduct market research to identify growth opportunities.

·        Prepare market intelligence reports for leadership.

8.Marketing Analytics

·        Track campaign ROI and marketing KPIs.

·        Prepare monthly marketing performance reports.

·        Recommend improvements based on campaign insights and customer engagement metrics.

Requirements

Required Qualifications

·        Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

·        MBA (Marketing) preferred.

·        5–8 years of experience in B2B marketing, technology marketing, or SaaS marketing.

·        Experience in retail technology, enterprise software, or managed services is preferred.

Required Skills

·        Marketing strategy and planning

·        Digital marketing

·        Content marketing

·        Branding

·        SEO and SEM

·        Social media marketing

·        Marketing automation

·        Campaign management

·        Market research

·        Presentation and communication skills

·        Project management

·        Data analysis and reporting

Preferred Tools

·        Google Analytics

·        Google Ads

·        LinkedIn Campaign Manager

·        Meta Business Suite

·        Canva or Adobe Creative Suite

·        Microsoft Office

Benefits

MostEdge is building the Intelligence Operating System for Retail Commerce, a platform and operating model designed to directly improve the economics of retail businesses. Unlike traditional software providers, MostEdge operates at the core of retail execution, delivering measurable outcomes across pricing, invoices, store operations, inventory, surveillance, and customer engagement.

At scale, MostEdge supports thousands of stores and processes:

• Hundreds of thousands of invoices
• Millions of transactions
• Continuous pricing and operational updates

The mission is simple and clear: Protect Every Penny. Power Every Possibility.