Marketing Manager - Misso Robotics

Location - Mumbai

About the Role:

About the Role As the Ortho- Misso Robotics - Marketing Manager, you'll be at the forefront of redefining orthopedic care through cutting-edge robotic innovation. This role blends strategic marketing, cross-functional leadership, and customer success to ensure our robotic solutions are not only adopted—but championed—by surgeons, hospitals, and health systems.

Key Responsibilities:

Pre-Installation Momentum

• Craft surgeon-focused marketing assets—white papers, ROI analyses, clinical outcome spotlights—to accelerate decision-making.
• Activate KOL-driven Surgeon Ambassador Programs to fuel peer influence and trust.
• Orchestrate high-impact digital campaigns (LinkedIn, webinars, thought leadership) aimed at C suites and clinical stakeholders.

Post-Installation Adoption

• Design and execute customer success frameworks that increase robotic system usage—OR team enablement, utilization dashboards, and quarterly business reviews.
• Partner with sales to drive upsell opportunities based on procedure trends and clinical feedback.
• Foster long-term loyalty through targeted upgrade programs and support resources.

Strategic Business Development

• Forge alliances with implant manufacturers, payers, and GPOs to extend solution value across the continuum of care.
• Introduce ROI tracking tools for hospitals to measure cost-effectiveness, efficiency, and patient outcomes.
• Mine industry and usage trends to influence future product evolution—especially in emerging outpatient and ASC markets.

Qualifications

• Qualifications Required
• Bachelor's degree in Marketing, Business, Biomedical Engineering, or related field.
• Minimum 5 years of progressive experience in medical device marketing (preferably orthopedics or surgical robotics).
• Demonstrated experience leading cross-functional initiatives with clinical, commercial, and product teams.