Marketing Manager

Location: India (Mumbai / Lucknow / Hybrid)

Experience: 510 years (flexible if you've done 01 marketing)

Type: Full-time

Mirats is building a suite of B2B research platforms (Owlit, Blaze, Quanto DIY, Spark) and consumer apps (Audit App, Nexus, Community). We're looking for a hands-on Marketing Manager (360) who can own marketing end-to-end, build the team, and drive measurable growth.

1) Marketing Strategy & Growth

• Create and execute quarterly & annual growth plans across B2B + B2C products
• Define positioning, messaging, and go-to-market plans for each product line
• Build and track a marketing KPI system (pipeline, CAC, ROAS, retention, conversions, brand metrics)

2) Demand Generation (B2B)

• Drive qualified leads for Owlit / Blaze / Quanto DIY / Spark via performance marketing, SEO, outbound support, and partnerships
• Build lifecycle campaigns (email + LinkedIn + retargeting) for demos, trials, upgrades, renewals
• Own landing pages, lead magnets, webinars, case studies, and industry-specific campaigns

3) Content & Thought Leadership (Reports + Platforms)

• Promote Industry Reports to the right audience (brand teams, insights teams, agencies, CX leaders, product leaders, founders)
• Build a content engine: LinkedIn, website blogs, newsletters, whitepapers, videos, decks
• Collaborate with internal teams to convert projects into case studies and proof points

4) Influencer & Community Partnerships (B2C)

• Partner with creators/influencers to promote Audit App / Nexus / Community App
• Plan creator campaigns (briefs, scripts, content calendar), manage performance, ensure brand safety
• Build community loops: referrals, ambassador programs, engagement campaigns, retention nudges

5) Brand & Integrated Campaigns

• Plan innovative, cross-sector campaigns to increase visibility across multiple industries
• Own brand consistency across all touchpoints (social, decks, website, events, ads, email)
• Manage PR opportunities, collaborations, sponsorships, events/webinars

6) Team Building & Ops

• Hire and manage a marketing team: content, design, performance, partnerships, community
• Build SOPs, calendars, approval workflows, and agency/vendor management
• Set up the marketing tech stack (CRM integrations, analytics, automation, attribution)

• Have built marketing in a fast-moving environment (startup/agency/product)
• Can switch between strategy and execution (copy + campaign + analytics + coordination)
• Understand B2B funnels (lead demo conversion) and B2C growth loops (activation retention)
• Are strong at LinkedIn marketing, storytelling, and distribution
• Know how to brief designers, coordinate content, and manage timelines
• Are comfortable with numbers: CAC, CPL, ROAS, LTV, conversion rates, cohort retention

• Experience marketing SaaS / research / CX / audits / marketplaces
• Hands-on with tools like GA4, Search Console, HubSpot/Zoho, Meta/Google/LinkedIn Ads, Webflow/WordPress
• Video-first content experience (short-form + scripts + creator management)

• Clear product positioning + messaging for each platform/app
• A working content + campaign calendar
• Lead-gen campaigns live for B2B platforms + first pipeline impact
• Influencer pilot campaigns live for consumer apps
• Hiring plan + initial team/agency setup
• Reporting dashboard for weekly growth metrics

Send your resume + portfolio/LinkedIn + a short note answering:

1. A marketing system you built from scratch
2. A campaign you're proud of (numbers preferred)
3. What you'd do in your first 30 days with us

Email/DM: [Confidential Information] with subject line - Application - Marketing Manager