Marketing Manager

ABOUT THE COMPANY

Messe Berlin India is a subsidiary of Messe Berlin GmbH, one of the world's leading trade fair and conference organisers. As part of Messe Berlin's international network, Messe Berlin India is focused on developing and expanding the company's presence in the Indian market through a growing portfolio of B2B exhibitions and conferences across key industry sectors.

RESPONSIBILITIES

We are looking for a creative, organised, and detail-oriented Marketing Manager to join our team in India. The role will be responsible for developing and executing marketing strategies across Messe Berlin India's growing portfolio of B2B exhibitions and conferences.

The ideal candidate is a strong communicator with excellent project management skills, a keen eye for detail, and the ability to manage multiple campaigns across different industry sectors in a fast-paced, international environment.

Experience in the travel and tourism and/or fresh produce sectors would be an added advantage.

Key responsibilities include:

• Develop and execute integrated marketing campaigns to drive event awareness, exhibitor engagement, visitor registrations, and audience growth.
• Develop compelling marketing copy and content for websites, EDMs, advertisements, social media, brochures, and other campaign materials.
• Plan, execute, and optimise targeted email and digital marketing campaigns across different audience segments.
• Work closely with Sales, Conference, Partnerships, and Project teams to develop clear and effective messaging aligned with each event's commercial and audience objectives.
• Oversee creative direction and content development to ensure consistency with event and corporate brand guidelines.
• Manage event websites and digital content, ensuring information remains accurate, engaging, and aligned with campaign objectives.
• Monitor campaign performance using Google Analytics and other reporting tools, providing insights and recommendations to improve marketing effectiveness.
• Coordinate marketing timelines, budgets, deliverables, and campaign activities across assigned events.
• Manage external agencies and vendors, including PR agencies, designers, photographers, videographers, printers, and digital partners, ensuring timely and high-quality delivery.
• Support industry partnerships, media collaborations, roadshows, and other promotional activities to strengthen event visibility and market reach.

QUALIFICATIONS

• Minimum 3–5 years of experience in B2B marketing, exhibitions, event marketing, or a related field.
• Strong understanding of digital marketing, content marketing, email marketing, and social media.
• Experience with EDM platforms such as Mailchimp and other digital marketing tools.
• Familiarity with Google Analytics, campaign reporting, and performance analysis.
• Excellent written and verbal communication skills with strong attention to detail.
• Strong organisational and project management skills, with the ability to manage multiple campaigns and deadlines simultaneously.
• Creative mindset with the ability to develop engaging and commercially effective marketing campaigns.
• Proficiency in Adobe Illustrator; knowledge of Adobe InDesign and Photoshop would be an advantage.
• Experience working within an international or multicultural business environment would be an advantage.

WHY JOIN US

At Messe Berlin India, you will be part of a growing international exhibition business with the opportunity to work across established event brands as well as new launches in the Indian market. You will collaborate with colleagues and partners across Messe Berlin's international network and contribute to the development and growth of our exhibition portfolio in India.

If you are ready to take the next step in your career in the exhibitions and events industry, we would be pleased to hear from you. Send your application to [Confidential Information].

**Only shortlisted candidates will be contacted. We thank all applicants for their interest in joining Messe Berlin India.