Marketing Manager

ABOUT THE COMPANY

Messe Berlin Asia Pacific is the regional headquarters of Messe Berlin GmbH, one of the leading trade fair organizers in the world. Messe Berlin Asia Pacific is steadily working towards growth and expansion, enhancing its presence and impact across the Asia Pacific region.

RESPONSIBILITIES

We are looking for a creative, organised, and detail-oriented Marketing Manager to join our team in Singapore. This role will support the planning and execution of marketing strategies across a portfolio of international B2B exhibitions and conferences.

The ideal candidate is a strong communicator with excellent project management skills, a keen eye for detail, and the ability to manage multiple campaigns in a fast-paced, international environment.

Key responsibilities include:

• Develop compelling marketing copy for brochures, websites, EDMs, advertisements, social media, and other campaign materials.
• Plan, execute, and optimise targeted email marketing campaigns across different audience segments.
• Collaborate with Sales, Conference, Partnerships, and Project teams to develop clear, consistent, and impactful marketing messages.
• Oversee creative direction and content development to ensure brand consistency across all marketing channels.
• Monitor campaign performance using Google Analytics and other reporting tools, providing insights and recommendations for continuous improvement.
• Coordinate and execute marketing activities according to project timelines and campaign objectives.
• Manage and update event websites to ensure content remains accurate, engaging, and aligned with marketing goals.
• Liaise with external agencies and vendors, including PR agencies, designers, photographers, videographers, and digital partners, to ensure high-quality and timely deliverables.

QUALIFICATIONS

• Minimum of 3 years experience in B2B marketing, event marketing, exhibitions, or a related field.
• Strong understanding of digital marketing, content marketing, and social media platforms.
• Experience with EDM platforms (e.g. Mailchimp) and digital marketing tools.
• Familiarity with Google Analytics and campaign performance reporting.
• Excellent written and verbal communication skills with exceptional attention to detail.
• Strong organisational and project management skills with the ability to manage multiple deadlines.
• Creative mindset with the ability to develop engaging marketing campaigns.
• Proficiency in Adobe Illustrator; knowledge of Adobe InDesign and Photoshop will be an advantage.

WHY JOIN US

At Messe Berlin Asia Pacific, you'll be part of a globally recognised exhibition organiser with an exciting and expanding portfolio across Asia Pacific. You'll have the opportunity to work on internationally recognised brands, collaborate with colleagues and partners from around the world, and contribute to the successful delivery of leading B2B exhibitions and conferences.

If you are ready to take your career to the next level in the events/ exhibition industry, please get in touch with us! Send your application to [Confidential Information].

**Only shortlisted candidates will be contacted. We thank all applicants for their interest in joining Messe Berlin Asia Pacific.