Job Summary
As a Digital Marketing Manager, you will lead the planning, creation, and execution of integrated digital and social media campaigns to promote brands and products. You will manage content schedules, monitor campaign performance, and optimize digital channels to drive engagement and sales.
Responsibilities
- Plan, create, and develop engaging social media content and marketing calendars in collaboration with external agencies to ensure timely campaign execution
- Manage social media platforms including LinkedIn, Facebook, Instagram, YouTube, and TikTok by uploading approved content aligned with brand campaigns
- Plan and execute digital marketing campaigns across marketing databases, email, and display advertising to support brand objectives
- Monitor, evaluate, and report campaign performance against KPIs and ROI to management to optimize marketing effectiveness
- Analyze competitor digital activities and research new social media opportunities to enhance brand presence and business growth
- Manage external digital agencies and allocate budgets to maximize campaign impact and cost efficiency
- Audit and improve website and digital channel traffic, presenting marketing insights to management and clients for informed decision-making
Preferred competencies and qualifications
- At least 2 years of relevant working experience
- Excellent verbal and written communication skills
- Adaptability to fast-paced environments and willingness to learn new skills
- Open-mindedness and receptiveness to feedback
- Positive attitude with strong responsibility, initiative, and professionalism
- Proactive, resourceful, and results-oriented approach
- Ability to work under pressure and meet tight deadlines
- High level of integrity and accountability
