Marketing Manager / Marketing Developmenr executive

Marketing Manager

Exp= 8+ yrs

Remote

Essential Functions

Execute, measure, and optimize marketing programs that build brand awareness, drive lead acquisition, and brand growth through SEO, Paid Social and Paid Search in the India market.

Manage the process behind international y customer acquisition, strategizing between landing pages, copy, creative, and platform placements.

Drive strategy and maintain performance to goal for international acquisition channels - SEO, SEM, Social, and Display

Manage day-to-day paid acquisition initiatives within SEM and Display - creating, optimizing, and managing international paid search initiatives alongside internal stakeholders and external partners (paid search agency).

Collaborate with Creative, Campaigns, and CRO teams in order to create messaging and user experiences that reflect the Articulate product's excellence to potential customers and emerging persona markets.

Partner with the marketing analytics team to create reporting that measures the performance of affiliate marketing programs.

Report on performance of paid acquisition strategies, deriving insights from analysis of data, and make recommendations on areas for testing and optimization

Manage the communication of paid acquisition performance with a data-driven mindset.

Proactively communicate with peers and leadership on plans, progress, and problems

Qualifications/Skills

8+ years of experience in B2B SaaS marketing, with proven success in multimedia acquisition for the India market

5 years of experience working with a US based company, operating data-driven acquisition for the India market 5 years experience building and executing SEO strategy for global institutions, specifically within India

5 years experience executing, optimizing, producing results, and communicating strategy across SEM and Display campaigns on Google and Bing, Social Campaigns across Facebook and LinkedIn, and their integration to other areas of marketing.

Experience developing strategy, analyzing performance, and executing against international Search Engine Marketing programs

Ability to work directly with strategists and managers in the United States and India, developing strategy directly with counterparts

Strong communication skills, with ability to attend meetings and create influence across multiple stakeholders

Familiarity with core digital marketing tools and platforms such as Google Ads Manager, Microsoft Ads Manager, Google Tag Manager, etc.

Strong analytical skills and an interest in reporting and data analysis

Comfortable working with analytics platforms such as Tableau, Mixpanel, Google Analytics and Looker

English fluency required

Occasional travel may be required to support events or attend meetings

PREFERRED:

Interest in executing strategy and creating influence across a team

Ability and desire to learn quickly and troubleshoot problems

Capacity to show up as a thoughtful, trustworthy doer

Four-year college degree or equivalent experience

Marketing Developmenr Executive

Exp- 4+ yrs

Location- REmote

Essential Functions

Qualify inbound leads: Apply fit/intent based lead scoring methodology to assess interest and purchase intent , ensuring smooth handoffs to Reseller Sales teams.

Nurture early-stage prospects: given scoring indicators, follow up with trailer and demo signups, webinar attendees, and other leads to build engagement and strong pipeline.

Respond to common product questions: Leverage up-to-date knowledge of Articulate products relative to market needs and interests to efficiently address India-specifc inquiries during live and asynchronous interactions.

Support top of funnel acquisition: maintain a continuous feedback loop with the acquisition and integrated marketing teams, sharing targeted learnings, follow-ups, and next steps for all lead gen activities, campaigns, events, and lifecycle nurture programs.

Support regional sales: Work directly with reseller partners and internal direct regional sales on ensuring quality leads are appropriately serviced and managed. Maintain a cyclical feedback loop between sales and acquisition in order to ensure optimization of lead gen efforts in service of overall sales and revenue goals.

Meet performance metrics: Consistently achieve or exceed KPIs for lead gen, qualified leads, pipe gen, and activity volume.

Champion a customerfirst culture: Work cooperatively with adjacent teams to answer prospect questions and escalate complex issues.

Document activities: Log communications accurately in Salesforce / partner portal to maintain pipeline integrity.

Other marketing-support duties as assigned.

Qualifications

4+ years experience in an MDR or related marketing support role for a United States-based company, operating advertising and sales operations in India.

4+ years experience with Marketo, Salesforce.com, and response automation tools such as Outreach; able to manage leads, contacts, and tasks.

English fluency required

Positive, energetic communication. Able to manage a high volume of activities with attention to detail.

Located in India - occasional travel may be required to support events or attend meetings

Bachelor's degree or equivalent experience.

Preferred

Experience with Outreach or similar sales engagement tools.

Experience with a variety of other CRMs in addition to Salesforce expertise (e.g. Hubspot, Zoho, etc.)

Familiarity with the e-learning or learning and development SaaS market.

Comfort working in a remote, team-oriented environment.

Regards

Sseema

+91 7022222209