Marketing Manager Mall Marketing & Events

Company Description Established in 2011, Avani Riverside Mall is India's first Green Mall, demonstrating that modern retail spaces can be both eco-friendly and customer-focused. The mall offers a diverse mix of experiences, including shopping, a movie theater, a game zone, and a food court that caters to a wide range of visitors. Its sustainable design and operations reflect a commitment to environmental responsibility while providing contemporary amenities. Avani Riverside Mall continues to grow as a destination for entertainment, leisure, and community events in the Howrah region.
Role Description The Marketing Manager – Mall Marketing & Events will lead the planning and execution of all marketing initiatives and events for Avani Riverside Mall. This full-time, on-site role in Howrah involves developing annual marketing calendars, coordinating promotional campaigns, and driving footfall through innovative event concepts. The individual will oversee branding and visual communication within the mall, manage relationships with retailers, vendors, and agencies, and ensure consistent promotion of offers, festivals, and special activities. Daily responsibilities include monitoring campaign performance, managing budgets, supervising event logistics, and ensuring all activities align with the mall's eco-friendly positioning. The role also requires analyzing visitor data, preparing reports for management, and collaborating closely with operations and leasing teams to enhance the overall customer experience.
Qualifications

• Demonstrated experience in mall marketing, retail marketing, or event management, ideally within shopping centers or consumer-facing environments.
• Strong skills in campaign planning, brand promotion, and event conceptualization, with the ability to translate marketing strategy into on-ground activations.
• Proficiency in digital and social media marketing, including content planning, basic analytics, and coordination with creative and media partners.
• Excellent communication, negotiation, and stakeholder management skills for working with tenants, vendors, agencies, and internal teams.
• Solid organizational and project management abilities, including budget handling, timeline management, and attention to detail in execution.
• Ability to work on-site in Howrah, with flexibility for weekend, holiday, and evening events as required by mall operations.
• Bachelor's degree in Marketing, Business, Communications, or a related field; a postgraduate qualification or specialized certification in marketing or events is an advantage.
• Experience using MS Office or similar tools for reporting and presentations; familiarity with marketing analytics or CRM tools is beneficial.
• Creative mindset, customer-centric approach, and commitment to sustainable and eco-friendly practices in line with the mall's positioning.