Marketing Manager

• Key Responsibilities

1. Marketing & Branding

• Develop and execute marketing strategies aligned with business objectives. • Manage overall brand positioning and ensure consistency across digital and offline platforms. • Coordinate with creative, digital, PR, media, and marketing agencies. • Plan and execute campaigns, launches, and brand initiatives.

2. Lead Generation

• Develop strategies to generate qualified leads for the Sales team. • Coordinate Meta, Google, LinkedIn, and other digital campaigns. • Monitor CPL, lead quality, conversions, and campaign ROI. • Explore new lead-generation channels, partnerships, and collaborations.

3. Marketing Collaterals

• Take ownership of all marketing collaterals and ensure they are always updated and readily available. • Coordinate brochures, company profiles, presentations, project profiles, flyers, standees, videos, social media creatives, and other brand materials. • Ensure all collaterals follow approved brand guidelines and are shared with Sales/BD teams on time.

4. Website & SEO

• Manage and coordinate the company's website with external agencies. • Ensure website content, project pages, images, portfolios, and information are updated. • Coordinate website improvements, landing pages, and lead-generation initiatives. • Manage and monitor SEO activities, keyword strategy, rankings, organic traffic, and SEO-generated leads.

5. Events & Exhibitions

• Plan and manage CREDAI, expos, exhibitions, and industry events. • Coordinate event branding, stalls, collaterals, giveaways, presentations, videos, and vendors. • Manage pre-event, event-day, and post-event marketing activities. • Track leads and ROI generated through events.

6. Agency & Vendor Management

• Manage marketing, creative, digital, SEO, website, PR, production, and event agencies. • Coordinate with designers, photographers, videographers, printers, influencers, and other vendors. • Ensure timely delivery of all marketing requirements.

7. Social Media & Content

• Coordinate Instagram, LinkedIn, and other social media activities. • Plan content calendars and coordinate reels, project photography, testimonials, walkthrough videos, and brand films. • Ensure all content reflects the company's premium positioning.

8. Planning & Reporting

• Prepare monthly and quarterly marketing plans. • Maintain marketing and campaign trackers. • Monitor marketing budgets and spends. • Prepare MIS covering leads, campaigns, website, SEO, social media, events, and ROI. • Present marketing performance and plans to senior management.

Need to work with Luxelan and sister concern company