Marketing & Community Growth Manager Locus (India)
Location: Pune / Mumbai / Bangalore
Type: Full-time (Remote + Field Work)
About Locus
Most dating apps optimise for swiping.
Locus is designed for actual connection.
Instead of juggling endless matches, users speak to one person at a time creating calmer, more intentional relationships and better outcomes.
We are live and growing.
Now we are building city-by-city adoption by creating real local communities not just running ads.
This role is not traditional social media marketing.
You will be responsible for launching and growing Locus inside real neighbourhoods and making it feel alive.
The Role
We are looking for a hands-on growth operator who can build a local user base from zero to critical mass.
Your job is to make people in a specific area feel:
People around me are using this app right now.
You will combine:
- local events
- influencer seeding
- community building
- targeted paid acquisition
- content creation
This is closer to launching a city than managing a page.
What You'll Be Responsible For
Local Market Creation
- Launch Locus in specific neighbourhoods
- Build a dense user base within 35 km areas
- Ensure balanced male:female ratios
- Create consistent daily activity
Content & Social Growth
- Create high-quality Instagram content (Reels + posts)
- Grow the page to 10K+ local followers
- Turn social engagement into downloads
Influencer Marketing
- Identify and partner with local micro-creators
- Run creator campaigns that drive installs (not just views)
- Build ongoing creator relationships
Offline Activation
- Organise small social events and meetups
- Partner with cafes, gyms, universities & coworking spaces
- Convert attendees into active users
Paid Acquisition
- Run targeted Meta campaigns within small radiuses
- Optimise cost per install and gender balance
- Scale only where activity already exists
Analytics & Reporting
You will report weekly on:
- New users (male vs female)
- Conversations started
- Match within 48 hours
- Cost per install
- Event & influencer conversions
What Success Looks Like
- 10,000+ Instagram followers (local)
- Active neighbourhood communities
- 50%+ users match within 48 hours
- Strong gender balance
- 20,000 users by end of year
Requirements
You may be a great fit if you have:
- Experience growing a community, product, or local audience
- Run influencer campaigns that drove measurable actions
- Created social content yourself (Canva / CapCut etc.)
- Organised events or campus/community initiatives
- Strong understanding of youth culture & social behaviour
Bonus (not required):
- Worked on a social app, marketplace, or community product
- Experience with dating, events, nightlife, or campus marketing
Important
This is not a posting job.
We are not looking for someone who schedules content.
We are looking for someone who can make a product socially adopted in real life.
Why Join Locus
- Early team at a global consumer startup
- High ownership role
- Direct impact on product success
- Opportunity to lead city launches as we expand
How to Apply
Please send your resume and include:
- One example of something you grew from zero
- How you would launch a new app in one neighbourhood with a small budget
- Links to content you personally created
