Marketing Manager- Live & Entertainment Events

Job Overview:

We are seeking an experienced and dynamic Event Marketing Manager with 6 to 10 years of

expertise in end-to-end event marketing. In this role, you will be responsible for conceptualizing,

planning, sustaining, and executing comprehensive marketing strategies for live entertainment

events and intellectual properties (IPs). The ideal candidate possesses a strong blend of

creative strategic thinking, platform mastery (e.g., BookMyShow), digital promotion planning,

client management, and sponsorship deliverable execution.

Key Responsibilities:

1. Event Conceptualization & IP Generation

● Brainstorm and develop innovative event concepts, creative layouts, and unique ideas

for Intellectual Property (IP) generation.

● Lead the creative storytelling, visual themes, and overall promotional direction for live

entertainment events.

2. End-to-End Event Marketing Strategy

● Formulate and execute comprehensive marketing plans across the entire campaign

lifecycle: pre-launch, sustaining phases, and final execution.

● Design robust digital promotion plans, social media campaign layouts, and content

strategies to drive engagement and ticket sales/attendees.

3. Platform Management & Ticketing Partners

● Oversee end-to-end listings, ticketing configurations, promotional placements, and

special offers on platforms like BookMyShow, Paytm Insider, and other relevant

ticketing portals.

● Maximize platform visibility and conversion rates through strategic partnerships and

featured listings.

4. Client Management & Sponsorship Handling

● Serve as the primary point of contact for clients, partners, and key stakeholders.

● Handle sponsorship relations from pitching to tracking and fulfilling all contractual

marketing deliverables on-ground and digitally.

5. Presentations, Reporting & Analytics

● Build high-impact client decks, pitch presentations, and campaign reports using

PowerPoint/Keynote, and present them confidently to stakeholders.

● Maintain data tracking, budget allocations, ticket sale analysis, and ROI metrics using

Advanced Excel.

Key Requirements & Qualifications:

● Experience: 6 to 10 years of proven experience in event marketing, live entertainment,

agency, or brand experience domain.

● Platform Knowledge: Deep familiarity with BookMyShow, Paytm Insider, and similar

ticketing/event promotion platforms.

● Technical Skills: Advanced proficiency in MS Excel and PowerPoint / Presentation

tools. Excellent presentation skills.

● Creative & Strategic Acumen: Strong ability to contribute to creative layouts, campaign

concepts, copy ideas, and IP creation.

● Sponsorship Management: Proven experience in client servicing, sponsor onboarding,

and on-ground/digital deliverable execution.

● Location: Based in or willing to work in Gurgaon (Preferred).