Kovai.co is a catalyst, sparking a revolution in the world of enterprise software and B2B SaaS, we are a technology powerhouse delivering best-in-class enterprise software and game-changing SaaS solutions across industries.
At Kovai.co, we're rewriting the B2B landscape by empowering over 2,500 businesses worldwide with our award-winning SaaS solutions.
Our Products:
- Biztalk360
- Turbo360
- Document360
UK headquarters. Indian innovation. Global impact.
Our journey has been nothing short of remarkable, having witnessed exponential growth and profitability right from our inception.
We are on track towards $30 million in annual revenue – and we're just getting started.
Kovai.co is fueled by a tribe of thoughtful helpers, obsessed with empowering customers, uplifting colleagues, and igniting our own journeys.
Redefining tech is our game. Are you in Join Kovai.co – where passion meets purpose.
What's the job: Marketing Manager
Work Mode: Onsite - Coimbatore
We're looking for a Marketing Manager to drive demand generation, organic growth, and brand positioning for Document360. This role is ideal for someone who thrives in a product-led SaaS environment and can blend content, SEO, lifecycle marketing, and analytics to create a measurable impact across the customer journey.
Key Responsibilities
- Develop and execute a holistic digital marketing strategy focused on organic growth, inbound demand, and product-led acquisition.
- Own and scale SEO as a primary growth engine, including keyword strategy, technical SEO, content optimization, and authority building.
- Lead content marketing initiatives such as blogs, guides, case studies, and landing pages aligned with user intent and product value.
- Drive website performance improvements, optimizing user journeys, conversion paths, and on-site engagement.
- Plan and execute lifecycle marketing campaigns, including email nurturing, onboarding flows, and retention programs.
- Manage and grow Document360's presence across key social platforms focusing on B2B engagement and thought leadership.
- Collaborate with product and sales teams to align messaging, positioning, and go-to-market strategies.
- Build and optimize conversion funnels from awareness to activation, leveraging experimentation and A/B testing.
- Analyze marketing performance using tools like GA4, Search Console, and SEO platforms; translate insights into actionable improvements.
- Contribute to brand positioning and narrative, ensuring consistency across all touchpoints.
- Identify and implement AI-driven tools and workflows to enhance content creation, SEO performance, and campaign efficiency.
Requirements
- Proven experience in a B2B SaaS marketing role.
- Strong expertise in SEO, content strategy, and inbound marketing.
- Solid understanding of the full customer lifecycle: acquisition, activation, retention, and expansion.
- Hands-on experience with analytics tools such as GA4, Search Console, and SEO platforms like SEMrush or Ahrefs.
- Experience in email marketing, lifecycle campaigns, and marketing automation.
- Ability to translate data into insights and actionable strategies.
- Strong communication skills with the ability to work cross-functionally.
- Comfortable operating in a fast-paced, experiment-driven environment.
What Success Looks Like
- Consistent growth in organic traffic, signups, and product adoption.
- Improved conversion rates across key funnels.
- High-performing content that drives measurable business outcomes.
- Strong alignment between marketing, product, and sales teams.
- Scalable and efficient marketing systems powered by data and experimentation.
Equal Opportunities:
Kovai.co is committed to building a workforce that reflects the richness of our society. We believe in fostering a culture of belonging and respect for all. Kovai.co stands firmly against discrimination, ensuring equal opportunity for everyone to build a successful career.
