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Campaign Strategy & Execution
Plan, execute, and optimize performance marketing campaigns across channels (Google, Meta, Programmatic, etc.).
Runhyper-local campaignstailored to multiple geographies and target parent segments.
Budget & ROI Management
Manage a monthly budget of40 50L, ensuring ROI goals are consistently achieved.
Monitor CPL and optimize funnel metrics to meet lead requirement targets.
Data & Analytics
Work extensively on campaign data, analyze lead quality, and create actionable insights.
Generate weekly and monthly performance dashboards with detailed analysis on CPL, CAC, ROAS, and funnel metrics.
CRM & Lead Management
HandleSalesforce CRM, ensuring accurate tracking of leads, lead disposition, and pipeline movement.
Collaborate with sales teams to align lead volume with Centre-level demand.
Reporting & Communication
Prepare and present weekly/monthly campaign reports to leadership with key insights and next steps.
Ensure cross-functional collaboration with design, sales, and center teams for campaign effectiveness.
Key Requirements5+ years of hands-on experience inPerformance Marketing, preferably in multi-location B2C setups.
Proven ability to manage and optimizelarge budgets ( 40 50L/month)with clear ROI outcomes.
Strong expertise inCPL management, funnel optimization, and hyper-local campaigns.
Advanced skills inGoogle Ads, Meta Ads Manager, and Programmatic platforms.
Proficiency inSalesforce CRMand experience working with large datasets.
Excellent data-driven mindset with ability to translate numbers into insights.
Strong presentation and reporting skills ability to simplify complex data for leadership.
Highly adaptable, deadline-driven, and comfortable working in a high-performance environment.
KLAY Preschools and Daycare is India’s largest company-owned and company-operated childcare network, trusted by nearly 500 leading corporates to support working parents with safe, high-quality early education and care. Founded in 2011 with a mission to empower parents to return to work without guilt, KLAY has since supported over 70,000 happy families with quality childcare. Today, we operate 170+ centres across 20+ cities, offering infant care, preschool, after-school programs, and backup care for children aged 6 months to 10 years. Our strength lies in our corporate childcare, partnerships. With models of engagement such as onsite centres, nearsite centres, and reserved seat underwriting, we help organizations comply with statutory mandates like the Maternity Benefit (Amendment) Act while enhancing employee retention, DEI outcomes, and workplace wellbeing. KLAY centres are designed to international standards and staffed with trained professionals who deliver a thematic, play-based curriculum that fosters holistic development. What We Offer: i) Corporate childcare partnerships across industries ii) Tailored solutions for tech parks, campuses & HQs iii) Full compliance support and operational ease iv) Safe, secure centres with real-time parent updates Whether you are an HR leader, CHRO, DEI head, Admin team member, Working parent, or a Mom return to work, we are here to help you create a more inclusive, family-friendly workplace.
Job ID: 137421981
