Marketing Manager

Marketing Manager would be responsible for marketing initiatives and consumer research activities. As a custodian of marketing initiatives, would be responsible for taking complete onus of conceptualizing, planning and executing the project at hand.

Responsibilities

● To analyze market products and spot opportunity spaces/ trends

● Prepare marketing presentations for clients basis the requirement of the project

● To ideate marketing concepts for creating strong and relevant fragrance stories basis the category, brand and consumer understanding

● Read, analyze various syndicated reports to prepare relevant category and trends presentation

● To initiate, plan and execute branding activities for both internal & external stakeholders (packaging, branding for events, corporate gifts, marketing materials for marketing presentations etc.)

● To build, develop and efficiently manage vendors for implementation of marketing and corporate branding initiatives

● To crystalise and translate research learnings into marketing and development implications for the benefit of the internal stakeholders

Accountability / Mandate

● Strong project management skills

● Strong working knowledge of PowerPoint, Excel

● Strong designing skills with knowledge of coral draw, photoshop etc.

● Very good aesthetic sense

● Excellent written and oral communication skills

● Strong clarity of thought

● Strong teamwork, good team player and customer orientation skills

● Positive attitude and willingness to positively handle relevant internal and external stakeholders ● Effective time management in meeting schedules & deadlines

KPIs

• 1. Revenue budget vs achieved
• 2. New business adoption
• 3. Project pipeline target – potential
• 4. Account profitability
• 5. Priority of the year