Job Title: Marketing Manager (Zoho Ecosystem Expert)
Company Overview
We are a fast-growing B2C Chennai based trading company importing bearings looking for a hands-on, data-driven Marketing Manager who will own the entire customer acquisition, engagement, and retention funnel using the complete Zoho marketing stack. This is a strategic yet execution-heavy role perfect for someone who loves building scalable systems inside Zoho One.
Role Overview
As Marketing Manager, you will plan, execute, optimize, and report on all marketing activities end-to-end using only Zoho tools. You will be the in-house Zoho marketing power user and the go-to expert for the entire Zoho marketing suite.
Key Responsibilities
- Design and execute full-funnel marketing strategies (Awareness Consideration Conversion Retention Advocacy) exclusively on the Zoho ecosystem.
- Build, manage, and continuously optimize multi-channel automated journeys in Zoho Marketing Automation (email, SMS, WhatsApp, push, social, webinars).
- Create high-converting landing pages and lead magnets using Zoho LandingPage and Zoho Forms.
- Run email & SMS campaigns, drip sequences, re-engagement flows, and lifecycle marketing with Zoho Campaigns.
- Manage and grow all social media channels (organic + paid) via Zoho Social scheduling, monitoring, engagement, and reporting.
- Plan, launch, and optimize the online store (if applicable) using Zoho Commerce including abandoned-cart recovery and product recommendation campaigns.
- Conduct A/B tests, heat maps, session recordings, funnels, and personalization campaigns with Zoho PageSense to improve conversion rates.
- Set up and manage live chat + chatbots (Zobot) on the website using Zoho SalesIQ for real-time lead qualification and support-to-sales handoff.
- Build customer feedback loops, NPS, and market research surveys using Zoho Survey and Zoho Forms.
- Create and manage customer loyalty, referral, and affiliate programs with Zoho Thrive.
- Organize webinars, virtual events, and hybrid conferences end-to-end with Zoho Backstage.
- Maintain consistent local presence and review management across Google and directories using Zoho Publish.
- Build executive-level dashboards and marketing ROI reports in Zoho Analytics (blending data from all Zoho apps + Google Analytics, Meta, etc.).
- Own the entire Zoho One marketing configuration: workflows, custom fields, tags, lead scoring, attribution models, and integrations.
- Train and guide junior team members on Zoho best practices.
Requirements
Required Skills & Experience
Must-have (non-negotiable):
- 37 years of hands-on digital marketing experience.
- Advanced, daily-user expertise in ALL of the following Zoho apps:
- Zoho Marketing Automation (journey builder, lead scoring, ROI tracking)
- Zoho Campaigns
- Zoho LandingPage
- Zoho Social
- Zoho PageSense (A/B testing, heatmaps, personalization)
- Zoho SalesIQ (chatbots, live chat, mobilogi)
- Zoho Analytics (custom dashboards, blended data)
- Zoho Forms & Zoho Survey
- Zoho Commerce (if e-commerce applies)
- Zoho Thrive (loyalty & affiliates)
- Zoho Backstage (events)
- Zoho Publish (local listings & reviews)
- Zoho One administration (user roles, workflows, Zoho Flow)
- Proven track record of building and scaling marketing funnels that delivered measurable revenue growth using only Zoho tools.
- Deep understanding of marketing attribution, lead scoring models, and customer journey mapping inside Zoho.
- Strong analytical skills you live in Zoho Analytics dashboards and can translate data into actionable insights.
- Excellent copywriting and visual design sense (or ability to direct designers).
Nice-to-have:
- Zoho certifications (Marketing Automation, Campaigns, Analytics, etc.)
- Experience migrating from HubSpot/Marketo/ActiveCampaign to Zoho
- Agency background managing multiple clients on Zoho One
- Familiarity with Zoho CRM, Zoho Flow, and Zia AI
Personal Traits
- Self-starter who treats Zoho One like a playground
- Obsessed with automation and optimization
- Data-driven yet creative
Excellent communicator who can present ROI to C-level stakeholders
Benefits
Compensation & Benefits
- Competitive salary range: 40,000 60,000 (depending on experience & location)
- Performance bonus tied to marketing-sourced pipeline & revenue
- Full health benefits, unlimited PTO, remote-friendly
- Annual Zoho training/conference budget
- Zoho One license provided
If you wake up thinking about journey builders, attribution models, and how to squeeze an extra 8% conversion rate using PageSense + Marketing Automation we want you.
Apply with your resume and a short note (or Loom video) explaining one clever Zoho automation/journey you built that delivered big results.
