Role Overview
We are seeking a young, dynamic, and hands‑on Marketing Manager to lead brand building and campaign efforts. This role is ideal for a self‑starter who thrives on fresh, out‑of‑the‑box ideas, can drive high‑impact campaigns on lean budgets, and is equally comfortable managing retail sales growth and online presence.
Key Responsibilities
- Brand Building: Strengthen brand identity across retail, digital, and outdoor channels.
- Campaigns & Advertising: Conceptualize, plan, and execute campaigns that boost footfall, engagement, and recall.
- Low-Cost Initiatives: Design creative, cost‑efficient activations (social, partnerships, influencer collaborations) with strong ROI.
- Retail Sales Growth: Drive marketing initiatives that translate into footfall and sales across stores.
- Digital Presence: Own social media, e‑commerce marketing, and online brand consistency.
- Campaign ROI: Track, report, and optimize campaign performance.
- Cross-functional Coordination: Collaborate with sales, retail, and design teams for aligned launches.
- Market Watch: Monitor competitor activity, fashion trends, and consumer preferences.
Desired Skills & Competencies
- 2–6 years of experience in marketing, brand management, or related fields (fashion/retail/apparel preferred).
- Proven ability to deliver impactful campaigns on limited budgets.
- Strong grasp of social media, digital marketing, and e‑commerce platforms.
- Comfortable with data analysis (campaign metrics, ROI, sales impact).
- Excellent communication, coordination, and project management skills.
- Energetic, proactive, and entrepreneurial approach to problem‑solving.
Qualification
Graduate/Postgraduate in Marketing, Mass Communication, Business Administration, or related field.
Skills: digital marketing,fashion,brand management,marketing,offline marketing,retail sales,marketing campaigns,campaigns,customer engagement,social media,performance,retail,marketing activation,consumer brands,global brand management
