Role Overview:
The role is responsible for leading international and domestic marketing initiatives for the head office team, with a primary focus on international marketing and domestic marketing . The role requires driving brand visibility, patient engagement and strategic marketing campaigns across global and Indian markets.
Key Roles and Responsibilities:
International Marketing
- Lead international branding and strategic marketing initiatives across multiple global markets.
- Manage relationships with marketing, digital and creative agencies.
- Oversee social media management and digital communication for international pages.
- Coordinate with international SPOCs and partners across 10 countries for campaign execution and market activations.
- Support international patient acquisition and brand-building initiatives.
Domestic Marketing
- Conceptualize and execute patient-focused brand campaigns to drive walk-in patient footfall across hospitals in India.
- Manage existing customer engagement and patient loyalty programmes.
- Lead nationwide health day campaigns, awareness initiatives and on-ground activations across hospital units.
- Analyze campaign performance and generate actionable marketing insights.
Experience & Qualifications
- MBA / Master's degree in Marketing or Healthcare Management.
- 6–10 years of marketing experience, preferably in healthcare, hospitality or multi-location consumer services.
- Strong experience in branding, agency management, campaign management, digital marketing and stakeholder coordination.
- Excellent communication, analytical and project management skills.
- Proven experience in a brand communications project.
