Marketing Manager

Experience: 2-5 Years

Location: Bengaluru (Hybrid)

About the Role

INI8 Labs is building its marketing function from the ground up. This role owns positioning, content, market research, demand generation, and marketing operations for a data & AI engineering services firm — working closely with the COO, founders, and delivery teams to turn technical credibility into a repeatable pipeline engine, with a strong emphasis on identifying and engaging new OEM partners and customers.

Responsibilities

Market Research & Opportunity Identification

• Conduct ongoing market research to map the data & AI services landscape — competitors, adjacent players, emerging technology partners, and underserved segments.
• Identify and maintain a pipeline of prospective OEM partners (technology vendors, platform providers, product companies) who could benefit from INI8 Labs engineering and managed services capabilities.
• Track industry trends, partner ecosystems (e.g., Databricks, Microsoft, Snowflake), and competitor positioning to sharpen INI8's go-to-market narrative.
• Build and maintain a repository of target account profiles — OEMs, ISVs, and enterprise customers — aligned to ICP criteria.

Lead Generation

• Own outbound and inbound lead generation efforts specifically targeting new OEM partnerships and prospective customers, using LinkedIn, email campaigns, events, and partner channels.
• Develop and refine ICP and account-based targeting lists in collaboration with sales and the COO, with a dedicated focus on OEM/channel-fit prospects.
• Build lightweight lead scoring and qualification processes so sales can prioritize outreach to high-fit OEM and customer leads.
• Run early-stage demand-gen campaigns (content, webinars, targeted outreach) aligned to defined ICP and OEM-partner segments.

Content & Brand

• Own and execute the content cadence across LinkedIn and other channels, working with technical staff to turn delivery work into case studies and thought leadership.
• Rebuild and maintain core sales collateral (deck, case studies, 1-pagers) in partnership with sales and delivery, including OEM-partner-facing collateral.

Marketing Operations & Partnerships

• Manage website updates, basic SEO, and lead-capture/analytics setup.
• Support partner co-marketing initiatives (joint content, webinars, campaigns) with technology and OEM partners.
• Track and report marketing-sourced/influenced pipeline on a monthly cadence, with visibility into OEM-partner-sourced leads specifically.

Requirements

• 2-5 years in B2B tech/services marketing, ideally in IT services, SaaS, or data/AI adjacent spaces.
• Demonstrated experience in market research and lead generation — comfortable identifying prospects, building target lists, and running outbound campaigns, not just inbound content.
• Comfortable working in a lean, early-stage environment without a large existing marketing infrastructure.
• Strong writing skills; able to translate technical work into business-outcome-focused content.
• Familiarity with LinkedIn organic/paid, basic web analytics, and CRM-adjacent lead tracking.
• Bonus: experience marketing alongside technology partners (Databricks, Microsoft, etc.) or in a channel/partner/OEM context, with prior exposure to partner-sourced pipeline generation.