Marketing Manager India

5-7 Years

Early Applicant

Job Description

Digital Marketing & Performance Marketing

Develop, execute, and optimize digital demand generation campaigns to drive awareness, engagement, lead generation, and pipeline growth for India
Manage and optimize digital marketing channels, including paid media, email marketing, marketing automation, and conversion-focused campaigns for India and support with your expertise the whole APAC region
Monitor campaign performance and identify opportunities to improve lead quality, conversion rates, customer acquisition, and marketing ROI across the APAC region
Support the APAC region with Marketing CRM handling and lead journey optimization

Regional Marketing & Localization

Act as the marketing lead for India, ensuring global campaigns, messaging, and content are effectively adapted to local market requirements
Collaborate closely with regional sales teams and business stakeholders to align marketing activities with business priorities and growth objectives
Provide market insights, customer feedback, and competitive intelligence to support marketing planning and execution across APAC
Identify regional opportunities and recommend local marketing initiatives that support business growth and customer engagement

Events & Customer Engagement

Plan and execute local marketing events, trade shows, conferences, webinars, and customer engagement activities in India
Support regional event promotion through digital marketing activities and integrated campaign execution
Partner with Sales and business stakeholders to maximize lead generation, customer engagement, and event ROI
Coordinate pre-event, onsite, and post-event marketing activities to ensure effective follow-up and pipeline contribution

Reporting & Performance Analysis

Track, analyze, and report on digital marketing, campaign, and lead generation performance across assigned markets
Leverage CRM, marketing automation, and analytics platforms to support data-driven decision-making
Contribute to a culture of continuous improvement through testing, measurement, and performance-driven marketing execution

Requirements

KEY MEASURES & INDICATORS (main KPIs used in the role)

Demand Generation & Lead Performance
Number of marketing-qualified leads (MQLs) generated for Indian market
Cost per lead (CPL) and campaign ROI for local initiatives
Performance of lead nurturing workflows (open rates, click rates, progression through funnel stages)
Campaign Effectiveness
Performance of digital campaigns (CTR, engagement rate, conversion rate)
On-time execution and optimization of local campaigns aligned with global initiatives
Brand Awareness & Visibility
Growth in brand awareness metrics in the region (e.g., reach, impressions, brand search volume)
Events & Customer Engagement
Number of leads generated through local events
Post-event follow-up performance (lead conversion, engagement)
Reporting & Continuous Improvement
Timely and accurate delivery of local marketing performance reports
Quality of insights and recommendations provided to improve future campaigns
Demonstrated improvements in campaign performance over time based on data-driven optimizations

Profile Required

Professional Background

5+ years of marketing experience in B2B environments
Strong background in digital marketing, demand generation & lead nurturing
Knowledge of event management is required
Experience working in global organizations with regional responsibilities
Familiarity with complex B2B sales cycles and multi-stakeholder decision-making processes
Background in automotive and/or SaaS is a plus

Skills & Abilities

Proficient in working with a Marketing CRM (Hubspot or Zoho Marketing Automation)
Strong analytical skills to measure campaign performance, evaluate KPIs, and optimize marketing initiatives
Knowledge of LinkedIn Ads, SEO and SEA
Deep understanding of demand generation, lead nurturing, and digital marketing channels along the whole sales funnel
Skilled in content creation and localization with a talent for storytelling
Strong stakeholder management skills to align cross-functional teams on regional priorities
Comfort working in fast-paced, global environments
English level C1 or higher