Marketing Manager

Senior Marketing Manager

Role Overview

We're looking for a highly organized, execution-driven Senior Marketing Manager to lead

end-to-end planning and delivery of webinars, virtual events, and in-person experiences.

This role sits at the intersection of marketing strategy and project management ideal for

someone who thrives on timelines, cross-functional coordination, and delivering high-impact

campaigns with measurable outcomes.

You will own the entire lifecycle of events, from ideation and planning to execution, promotion,

and post-event analysis, while ensuring seamless collaboration across marketing, sales, design,

and external partners.

Key Responsibilities

1. Webinar, Podcasts & Event Strategy

● Own and execute the end-to-end lifecycle of all initiatives across webinars, events,

podcasts, and customer-led content (testimonials, success stories)

● Plan and execute a calendar of webinars, workshops, podcasts and events aligned with

business goals

● Identify themes, formats, and speakers that drive engagement and pipeline

● Own audience targeting, positioning, and messaging for each event

● Be responsible for reporting, analytics and growth

2. End-to-End Project Management

● Build detailed project plans, timelines, and workflows for each campaign

● Coordinate across internal teams (content, design, sales, ops) and external stakeholders

● Ensure deadlines, dependencies, and deliverables are met without compromise

3. Campaign Execution & Promotion

● Lead go-to-market strategy for events including email, social, paid ads, and partnerships

● Collaborate with content and design teams to create landing pages, creatives, and

assets

● Optimize registration and attendance rates through continuous testing

4. Customer, Speaker & Stakeholder Management

● Identify, onboard, and manage customers, speakers, and partners

● Collaborate with sales and customer success teams to source high-quality customer

stories

● Own end-to-end execution of customer testimonials (video, webinar, podcast, written)

● Manage briefings, rehearsals, recordings, and approvals

● Act as the primary POC for all stakeholders

5. Event Operations & Vendor Management

● Own end-to-end event operations across virtual and in-person formats

● Manage webinar platforms (Zoom, HubSpot, etc.) and event tech stack

● Handle vendor interactions, negotiations, and logistics (venue, production, collaterals,

etc.)

● Ensure seamless execution via run-of-show planning, troubleshooting, and live

moderation

● Take full accountability for execution quality across all touchpoints

6. Customer Content & Advocacy

● Build and manage a pipeline of customer advocates across regions and segments

● Convert customer success into multi-format content (video testimonials, webinars,

podcasts, case studies)

● Ensure customer content is leveraged across the funnel (ads, landing pages, outbound,

demos)

● Work closely with revenue teams to align content with conversion and sales goals

6. Performance & Analytics

● Track key metrics: registrations, attendance, engagement, pipeline, ROI

● Measure impact of customer content on conversion and pipeline

● Analyze performance and generate actionable insights

● Share structured post-event and content reports with stakeholders

● Continuously refine playbooks for scalable growth

Key Requirements

● 2+ years of experience in marketing with a strong focus on events, webinars, or

customer-led content

● Proven ability to own and execute projects end-to-end independently

● Strong project management and organizational skills

● Experience with marketing automation and CRM tools

● Ability to manage multiple stakeholders, vendors, and deadlines simultaneously

● Excellent communication and stakeholder management skills

● Data-driven mindset with strong analytical capabilities

● Strong eye for design quality and marketing collateral review

Nice to Have

● Experience in B2B SaaS or childcare space

● Experience running international or multi-region events

● Familiarity with paid acquisition channels for event promotion