WORK MODE: Onsite - Hyderabad, India
TIME ZONE: IST
EXPERIENCE: 2+ YOE (Marketing role at a D2C or e-commerce brand)
EMPLOYMENT TYPE: Full-Time
JOB DESCRIPTION:
Need someone to own the delivery and coordination of our entire marketing operation. You ensure campaigns ship on time, marketplace relationships are maintained, influencer programs run smoothly, and nothing falls through the cracks. You're the person who connects the moving parts - internal teams, platform partners, influencers, vendors - and drives projects from plan to execution.
On a typical day you'll be coordinating campaign timelines with the creative team, aligning with ops on inventory for a promotion, briefing an influencer, updating a landing page for a seasonal push, and reporting status to the founder. The pace is fast, the threads are many, and the reward is seeing things actually land.
One thing to know upfront: our product range includes intimate wellness products (delay sprays, lubricants). These are core to our business, and you'll need to be comfortable marketing in this category - including navigating advertising compliance restrictions on Meta, Google, and marketplace platforms.
HOW OUR CLIENT WORKS:
We run a tight operating rhythm: regular standups, weekly growth syncs, and project tracking that's expected to be current before anyone asks. If something's blocked, we surface it the same day. We value people who communicate proactively, stay organised under pressure, and treat the business like their own. If that energises you, you'll thrive here.
WHAT YOU'LL OWN:
Listed roughly in order of priority during your first 6 months.
Marketing Campaign Delivery
- Own end-to-end delivery of marketing campaigns across all channels - from brief
- through launch and reporting
- Coordinate across the creative lead, performance marketer, and ops team to keep assets, inventory, and offers aligned and on schedule
- Plan and execute seasonal and event-driven campaigns (e.g., Valentine's Day, sale events) including landing pages, creative briefs, platform-specific activations, and cross-channel coordination
- Manage website marketing activity - landing page updates, promotional banners, campaign-specific pages, and on-site merchandising
Marketing Project Management
- Be the single point of accountability for marketing project delivery - track every active initiative, know what's on track and what isn't, and keep the team aligned
- Maintain project trackers with clear owners, deadlines, and status updates - updated proactively, not reactively
- Run weekly marketing coordination, flag blockers same-day, and ensure nothing slips between teams
- Produce regular performance summaries and campaign post-mortems for the growth sync
Marketplace Relationships
- Be the company's primary marketing contact with platform category managers across quick-commerce and marketplace channels
- Run recurring syncs with platform POCs and proactively surface promotional opportunities, sales events, and sampling campaigns
- Write clear proposals and opportunity summaries that leadership can act on quickly
- Coordinate with ops on PO timelines, inventory availability, and promotional placements
Influencer & Affiliate Partnerships
- Build and manage a pipeline of barter and paid influencer collaborations across creator tiers
- Handle end-to-end coordination: outreach, product briefs, scripting, content delivery, and follow-ups
- Track campaign costs and measure ROI per partnership
- Evaluate and manage affiliate and attribution platforms to connect creator activity to sales
Vendor & Agency Management
- Build and maintain relationships with content agencies, affiliate platforms, and production vendors
- Source new partners as needs evolve and manage deliverables, timelines, and costs
REQUIREMENTS:
These are genuine requirements, not a wish list. If you can check these, you'll hit the ground running.
Must-Haves
- 24 years in a marketing role at a D2C or e-commerce brand, ideally in personal care, wellness, or FMCG
- Proven ability to manage multiple marketing projects simultaneously and deliver them on time across cross-functional teams
- Working knowledge of Indian quick-commerce platforms (Swiggy Instamart, Zepto, Blinkit) - how they operate, how category teams work, how promotions and PO cycles run
- Hands-on experience running influencer or creator programs end-to-end
- Strong written communication - you'll regularly write proposals, briefs, and summaries that drive decisions
- A structured, disciplined approach to project tracking and documentation
- Comfort marketing products in the intimate wellness category - this is a core part of our business, not a sideline
- Based in Hyderabad or willing to relocate; this is an on-site role
Nice-to-Haves
- Experience navigating advertising compliance restrictions on Meta, Google, or marketplace platforms (intimate wellness, pharma-adjacent, restricted categories)
- Familiarity with broader marketplace ecosystems (Amazon, Flipkart) and their promotional mechanics
- Exposure to quick-commerce advertising: keyword strategy, bidding models, banner and listing optimisation
- An existing network of creators or agencies in the Indian health and wellness space
- YouTube channel growth or management experience
WHY THIS ROLE MATTERS:
The company (our client) is at an inflection point.
Quick-commerce is growing fast, we're expanding into new product categories, and our existing customer base gives us a meaningful cross-sell advantage. What's missing is the operational backbone to make the marketing function run at the pace the business demands.
This role is that backbone. You'll have real decision-making authority, direct access to the founders, and the opportunity to shape how marketing works at ForMen as we scale. You'll also be expected to operate with the discipline and urgency of someone who treats the business as their own.
