Marketing Manager

Company Overview

HOMIE is Singapore's homegrown trusted brand producing and supplying quality baby essentials for parents who want the best for their babies. Happy Baby, Happy Mummy!

Job Summary

Lead the development and execution of integrated marketing strategies to drive business growth. Manage multi-channel campaigns, analyze performance, and collaborate across teams to ensure brand consistency and effective marketing operations.

Responsibilities

• Develop and implement integrated marketing strategies aligned with business objectives to drive growth
• Plan and manage marketing campaigns across digital and offline channels, including social media, e-commerce platforms, websites, and retail support to maximize reach and engagement
• Oversee content planning and creation to maintain consistent brand messaging across all marketing channels
• Analyze marketing performance metrics and prepare detailed reports to evaluate campaign effectiveness and inform decision-making
• Conduct market research and competitor analysis to identify trends, opportunities, and areas for improvement in marketing strategies
• Manage relationships with external vendors, agencies, and partners to ensure quality and timely delivery of marketing initiatives
• Collaborate closely with internal teams including sales and operations to ensure marketing activities support overall business goals
• Monitor marketing budgets and ensure efficient allocation and execution of marketing activities

Required competencies and certifications

• Minimum 2 years of relevant marketing experience
• Degree or Diploma in Marketing, Business, Communications, or related field
• Develop and implement integrated marketing strategies aligned with the company's business objectives
• Plan and manage marketing campaigns across digital and offline channels, including social media, e-commerce platforms, websites, and retail support
• Oversee content planning and creation to ensure consistent brand messaging across all channels
• Analyse marketing performance metrics and prepare reports to evaluate campaign effectiveness
• Conduct market research and competitor analysis to identify trends, opportunities, and areas for improvement
• Manage relationships with external vendors, agencies, and partners where required
• Collaborate closely with internal teams to ensure alignment between marketing, sales, and operations
• Monitor budgets and ensure marketing activities are executed efficiently