About VMock
VMock is a fast-growing, AI-powered SaaS platform transforming how students and professionals build careers. Trusted by leading universities and institutions worldwide, VMock delivers smart feedback, employability insights, and career acceleration at scale.
We operate with a startup mindset - ownership, speed, and measurable outcomes matter. Our clients span global institutions, while our product is used by individuals across multiple markets and languages.
Role Overview
We are looking for a Marketing Manager who can move beyond execution-only marketing and take true ownership of growth.
This role combines digital growth, product marketing, lifecycle engagement, and market expansion for a global B2B2C SaaS platform. You will drive initiatives that increase user adoption, customer engagement, and VMock's presence across India and global markets, including entry into new international markets with diverse linguistic and cultural landscapes.
You will work closely with Sales, Client Success, Product, Design, and Leadership teams, along with a Marketing Analyst, to translate business priorities into measurable marketing outcomes.
This is a hands-on builder role for someone comfortable operating in a fast-paced environment with limited structure and high accountability.
Key Responsibilities
Digital Growth & Demand Generation
- Develop and execute digital marketing strategies to grow VMock's user and customer base across markets
- Design and run campaigns across channels (email, content, targeted outreach, partnerships, etc.)
- Drive initiatives to increase product awareness, engagement, and adoption among institutional buyers and end users
- Plan and execute experiments to identify high-impact growth levers
- Monitor performance metrics and optimize campaigns based on data
Lifecycle Engagement & Adoption
- Build segmentation, nurture flows, and lifecycle communication programs
- Support activation, engagement, retention, and upsell enablement for existing clients
- Analyze user behavior and engagement patterns to improve outcomes
- Partner with Client Success teams to strengthen institutional adoption and usage
Product Marketing & Sales Enablement
- Translate product capabilities into clear, compelling value propositions for different audiences
- Develop marketing collateral including brochures, one-pagers, case studies, presentations, and conference materials
- Support Sales teams with targeted messaging for pitches, proposals, and client conversations
- Maintain consistent product positioning across markets and segments
Market Presence & Expansion
- Contribute to strategies that increase VMock's visibility in India and global markets
- Support initiatives targeting new language regions and market segments
- Assist with campaigns, conferences, partnerships, and targeted outreach efforts
- Adapt messaging for B2B institutional stakeholders and B2C end users
Cross-Functional Execution
- Collaborate closely with Sales, Client Success, Product, Design, and leadership teams
- Work with a Marketing Analyst to execute initiatives efficiently
- Translate business needs into actionable marketing plans
- Drive projects end-to-end with minimal supervision
Candidate Profile
Education
MBA from a Tier-1institute in India or a reputed university abroad preferred
Experience (Must-Have)
- 3+ years of post-MBA experience in a SaaS or product-based organization
- Proven experience in digital marketing strategy and hands-on execution
- Demonstrated ability to grow a user or customer base through engagement, lifecycle programs, or demand generation
- Experience managing initiatives end-to-end from concept to execution
- Exposure to B2B, B2C, or B2B2C business models
Preferred Experience
- Product marketing for technology or SaaS products
- Global or multi-market exposure
- Experience supporting sales enablement and institutional clients
- Exposure to AI, EdTech, HRTech, or enterprise platforms
Core Skills & Competencies
- Strong understanding of SaaS growth and adoption drivers
- Digital marketing strategy and campaign execution
- Lifecycle marketing, segmentation, and engagement programs
- Product marketing and value communication
- Analytical mindset with comfort interpreting performance data
- Excellent communication and business writing skills
- Ability to operate in fast-moving environments with competing priorities
- High ownership, initiative, and accountability
What Success in This Role Requires
- Ability to take initiatives from 0 1 with limited guidance
- Comfort working across strategy and execution
- Commercial mindset focused on impact and outcomes
- Strong collaboration across functions
- Adaptability to evolving priorities
Why Join VMock
- Work on initiatives that directly impact revenue and product adoption
- High-visibility role with meaningful ownership
- Exposure to global markets and enterprise clients
- Opportunity to shape marketing in a fast-growing SaaS company
- Learn across growth, product marketing, and lifecycle strategy
